ArabyBrand

Marketing

• Develop and execute comprehensive performance marketing strategies across Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
• Monitor, analyze, and optimize campaigns to maximize ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
• Use digital analytics and data for A/B testing, landing-page optimization, and audience-targeting refinement.
• Collaborate with Creative, Content, and Analytics teams.
• Stay current with digital marketing, performance marketing, and growth-hacking trends and best practices.
• Lead and mentor junior team members.
• Develop performance reports and provide actionable insights to clients and internal stakeholders.
• Manage budgets and optimize resource allocation to maximize campaign performance.

Senior Performance Media Buyer

SEO Marketing

• Conduct Technical & On-Page SEO audits
• Analyze Google Search Console and GA4 data
• Perform keyword research, search intent analysis, and keyword mapping
• Optimize category, product, and landing pages
• Identify and resolve crawling, indexing, canonical, redirect, and duplicate content issues
• Build effective internal linking strategies
• Identify content gaps and prepare SEO content briefs
• Analyze competitors and uncover organic growth opportunities
• Collaborate with Content, Development, and CRO teams
• Build prioritized SEO roadmaps and track results

Senior Performance Media Buyer

Search Engine Optimization, SEO Specialist