Director of Product Marketing

Aragorn AI

. Build and own product marketing at Aragorn .

Posted 10/7/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for B2B SaaS, with a strong focus on HR technology and People Analytics. Capable of developing compelling narratives and content that drive customer engagement and pipeline growth.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceProduct Marketing ExpertiseHR Technology KnowledgeExceptional Writing SkillsCustomer Interviewing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket PositioningContent CreationCampaign DevelopmentCompetitive IntelligenceData IntegrationAnalyticsCustomer StorytellingGo-To-Market StrategySales Enablement

Soft Skills

StorytellingCollaborationAdaptabilityCustomer EngagementCommunication

Tools & Technologies

HRISPeople AnalyticsHCMAI ToolsIntegration Platforms

Industry Keywords

B2B MarketingEnterprise SoftwareCustomer OutcomesSales MaterialsDemand Generation

About the role

Key responsibilities & impact

Build and own product marketing at Aragorn
Develop positioning and messaging for HRIS, People Systems, People Analytics, HR Operations, and CHRO buyers
Create customer stories, POV pieces, webinars, guides, product narratives, landing pages, sales materials, and campaigns
Interview customers and prospects to understand problems, buying motivations, alternatives, and triggers
Own go-to-market motions for new products, capabilities, integrations, and use cases
Partner with Demand Generation to test messages, personas, offers, and campaigns that generate qualified conversations
Provide Sales with stories, proof points, competitive positioning, decks, and sales materials
Turn customer outcomes into case studies, quantified proof points, references, and reusable sales assets
Conduct market and competitive intelligence across HR analytics, integration platforms, HCM vendors, AI tools, and the status quo
Build narratives, content, and follow-up programs around industry events and webinars
Own Aragorn’s website and digital market-facing narrative
Work closely with the CEO, Product, Sales, and Demand Generation
In the first 90 days, understand customers and ICP, sharpen positioning for the three Studios, establish content and campaign cadence, strengthen customer proof, and launch GTM experiments
Drive qualified pipeline, conversion, customer proof, market positioning, and faster product launches

Requirements

What you’ll need

5+ years of B2B SaaS marketing experience with significant product marketing experience
Experience marketing complex enterprise software
Experience in HR technology, People Analytics, HCM, data/integration infrastructure, analytics, or enterprise AI is strongly preferred
Experience marketing to HR technology, HRIS, People Analytics, People Operations, or CHRO audiences is a plus
Track record of turning technical products into simple, compelling business narratives
Exceptional writing and storytelling skills; comfortable personally creating content
Experience working directly with founders, sales teams, customers, and product teams
Comfort interviewing customers and turning conversations into positioning, content, and market insights
Experience launching new products or categories where the playbook was not already established
Strong understanding of how product marketing connects to pipeline and revenue
Comfortable operating in an early-stage environment with high ownership, speed, and ambiguity