Brand Manager, Content

Arbor Education

. Produce draft-to-publish content across blogs, case studies, gated content, white papers, emails, and social posts .

Posted 10/12/2026full-timeLondon • United KingdomMid-LevelSenior💰 £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in producing high-quality B2B content across various formats, leveraging SEO principles and AI-assisted tools to enhance engagement and lead generation. Proficient in managing content strategies, collaborating with cross-functional teams, and maintaining brand consistency.

Highest-signal resume keywords

B2B Content CreationSEO/AEO PrinciplesAI-Assisted ToolsCMS ExperienceLead Generation Strategies

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content WritingContent StrategySEO OptimizationLead GenerationCampaign Management

Soft Skills

CollaborationAttention to DetailProject Management

Tools & Technologies

CanvaHubSpotGA4ClaudeGemini

Industry Keywords

SaaSEdTechB2B Buying CyclesBrand GuidelinesContent Performance Metrics

About the role

Key responsibilities & impact

Produce draft-to-publish content across blogs, case studies, gated content, white papers, emails, and social posts
Translate customer interviews and internal knowledge into authoritative copy
Support flagship content initiatives and campaigns across Arbor School Management Suite brands
Repurpose long-form assets into short-form marketing content
Partner with Demand Gen on gating strategy, launch sequencing, and nurture campaigns
Collaborate with Product Marketing to map product messaging to buyer personas
Create on-brand visual assets using Canva and AI tools
Own web publishing across Arbor suite websites, including blog posts and landing page updates
Run organic LinkedIn posting and engagement
Execute SEO and AI Engine Optimisation workflows and track visibility and AI-referral growth
Seed content within the Arbor Community platform
Champion brand guidelines and maintain asset libraries
Support print and event collateral delivery, including supplier coordination
Track and report on leads, webinar attendance, asset downloads, web sessions, and AI-driven referrals
Embed AI-assisted workflows into daily production
Oversee freelancer and agency support, managing briefs and quality control

Requirements

What you’ll need

Strong B2B writer producing clear, engaging long- and short-form content with high editorial standards
SaaS or EdTech experience preferred
Hands-on CMS experience
Experience managing organic LinkedIn
Knowledge of core SEO/AEO principles
Proven track record creating content tied to lead generation, gating strategies, and nurture journeys
Active use of AI-assisted tools such as Claude and Gemini
Comfortable reading sales funnels and content performance metrics
Experience building reports in HubSpot
Keen eye for visual detail and alignment with brand guidelines
Experience briefing design teams effectively
Ability to balance multiple concurrent campaigns, channel operations, and ad-hoc requests
Understanding of complex B2B buying cycles, multi-persona landscapes, and brand equity
Experience with Canva, Claude, Gemini, GA4, and HubSpot

Benefits

Comp & perks

Dedicated wellbeing team and initiatives including mindfulness, lunch n learns, manager training, and mental health first aid training
32 days holiday plus Bank Holidays
Life Assurance paid out at 3x annual salary
Comprehensive wellness benefit with 24/7 virtual GP, mental health support, counselling, and personalised health checks
Private Dental Insurance with Bupa
Salary sacrifice Pension provided by Scottish Widows
Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
5 free return to work maternity coaching sessions
Access to Calm and Bippit financial wellbeing coaching
Flexible working
Social committees and team, office, and company-wide events
Dedicated professional development training budget
Volunteer with a charity of your choice for a day each year