Marketing Coordinator, Paid Acquisition

Arboreal Management

. Inventory ad accounts, Zillow listings, and marketing invoices across individual properties .

Posted 9/15/2026full-timeSeattle • Washington • United StatesJuniorMid-Level💰 $62,000 - $72,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital marketing campaigns, particularly in Google Ads and Meta Ads, while effectively tracking performance metrics and budget allocations. Proficient in consolidating advertising accounts and maintaining accurate listings across platforms like Zillow and AppFolio.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementBudget ManagementZillow Rentals ExperienceSpreadsheet Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPerformance MarketingAd CopywritingConversion TrackingReportingCampaign OptimizationData ReconciliationBudget PacingIntake Path EstablishmentDuplicate Spend Identification

Soft Skills

Strong Written CommunicationDeadline ManagementMultitasking Ability

Tools & Technologies

Google Analytics 4AppFolioCanvaZillow ListingsGoogle Business Profiles

Certifications & Qualifications

Google Ads Certification

Industry Keywords

MultifamilyProperty ManagementReal EstateMarketing InvoicesLease-Up Campaigns

About the role

Key responsibilities & impact

Inventory ad accounts, Zillow listings, and marketing invoices across individual properties
Consolidate advertising accounts and billing under a single structure
Establish an intake path for site teams requesting marketing support
Identify duplicate spend, lapsed subscriptions, and listings for unavailable units
Build, launch, and optimize Google Ads and Meta campaigns
Manage monthly budget pacing and reallocate spend toward properties with occupancy exposure
Run lease-up campaigns for new acquisitions and repositioned assets
Maintain conversion tracking and UTM discipline
Manage Zillow Rentals listings, packages, and renewals
Audit listing accuracy for pricing, availability, amenities, photos, and specials
Track contract terms, renewal dates, and invoicing with accounting
Evaluate Zillow performance and recommend package changes
Maintain recurring reports covering spend, leads, tours, applications, leases, cost per lead, and cost per lease
Reconcile ad-platform leads against AppFolio data and investigate discrepancies
Present results and recommendations to the Operations Manager, portfolio managers, and regional managers
Keep property landing pages and Google Business Profiles accurate
Coordinate photography, video, and creative vendors
Assemble light creative variants in Canva or a similar tool
Deliver first-90-day milestones for inventory, account consolidation, conversion tracking, reporting, and budget recommendations

Requirements

What you’ll need

2–4 years in digital or performance marketing
Hands-on ownership of paid advertising accounts
Demonstrated experience managing a monthly ad budget and explaining results
Working fluency in Google Ads, Meta Ads Manager, and Google Analytics 4
Spreadsheet proficiency, including pivot tables, lookups, and report building
Strong written communication and ad copywriting ability
Ability to manage multiple properties and deadlines
Preferred: multifamily, property management, or real estate experience
Preferred: hands-on Zillow Rentals experience
Familiarity with AppFolio or a comparable property management platform
Google Ads certification preferred
Adobe Creative Suite proficiency and formal design background are not required

Benefits

Comp & perks

Overtime pay eligibility under Washington State law
Salaried compensation
Equal opportunity employment