Senior Manager, Global Brand Programs

. Steward the long-term global brand positioning, narrative, and strategic priorities with Brand Strategy leadership .

Posted 9/25/2026full-timeNorth Vancouver • CanadaSenior💰 CA$126,000 - CA$165,000 per yearWebsite

Key responsibilities & impact

Steward the long-term global brand positioning, narrative, and strategic priorities with Brand Strategy leadership
Own the global storytelling calendar at a strategic level
Drive Global Brand Content and distribution strategy to expand reach, engagement, and brand impact
Influence the direction of the brand’s Circularity initiatives
Lead and develop team members, enabling high performance and career development
Design and own strategic frameworks for global brand programs, storytelling systems, and seasonal brand priorities
Define success metrics and guardrails for brand programs
Support long-term strategy and positioning for the Brand’s Community Impact portfolio
Support development of global GTM strategy, seasonal brand objectives, and briefs
Lead enablement sessions for regions and partners
Use consumer insights, market trends, and competitive analysis to inform strategic decisions
Act as brand steward and cultural leader, advocating for brand integrity and authenticity
Partner with the creative team on the Brand’s long-form storytelling platform
Evolve social impact and sustainability strategy
Develop brand tools and resources such as toolkits, playbooks, and guidelines
Craft global briefs and partner with global creative throughout project lifecycles
Collaborate with Brand, Product, Creative, Community, Sports Marketing, Retail, Regional Marketing, agencies, and other operational teams

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications or a related field
8+ years of relevant experience within a global organization
Deep understanding of brand and product marketing in the outdoor industry
Experience in people management and leading teams
Authentic connection to and acute awareness of the outdoor industry, technical outdoor product, and outdoor sport culture
Proven track record of building successful strategic marketing plans within brand and/or product marketing
Proven experience working and connecting with people from the outdoor industry across the globe
Entrepreneurial mindset and ability to identify solutions or improvements
Strong awareness of the Arc’teryx brand, product and consumer
Flexibility and creativity when faced with ambiguity
Passion for getting outside
Candidates must be eligible to work in Canada

Comp & perks