Vice President, Global Brand Operations

Arc'teryx Equipment

. Define and lead the operational vision for the global brand and marketing function .

Posted 9/17/2026full-timeNorth Vancouver • CanadaLead💰 $224,000 - $336,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global brand operations and marketing functions, with a strong focus on Go-to-Market strategies, campaign management, and operational excellence. Proven ability to build high-performing teams and modernize marketing operations for agility and data-driven execution.

Highest-signal resume keywords

15+ Years Marketing Operations ExperienceLeadership of Go-to-Market FunctionsMarTech and Digital Asset Management ExpertiseVendor and Agency Management SkillsBuilding High-Performing Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-to-Market StrategyCampaign ManagementProject ManagementOperational Infrastructure DevelopmentMarketing Operating Model ModernizationData-Driven Resource AllocationCompliance StandardsBudget StewardshipContract NegotiationWorkflow Automation

Soft Skills

Inspiring LeadershipAdaptable Communication

Tools & Technologies

MarTech ToolsDigital Asset Management PlatformsWorkflow Management ToolsAnalytics ToolsAI-Powered Production Tools

Industry Keywords

Consumer BrandsOutdoor IndustryApparel IndustryHigh-Growth CompaniesGlobal Marketing Operations

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Define and lead the operational vision for the global brand and marketing function
Drive marketing and creative innovation and modernize the operating model
Lead and integrate global Go-to-Market, Creative Operations and Services, Marketing Project Management, and Campaign Management teams
Set the global Brand Operations strategy, operating model, standards, frameworks, and roadmap
Evolve the global and regional operating model
Transform processes, tools, and ways of working to increase speed-to-market and enable data-driven, personalized campaign execution
Own end-to-end Go-to-Market, Creative Services, and Project Management execution
Partner with senior Brand leaders on calendaring, resource planning, and cross-functional gates
Ensure creative infrastructure, workflows, vendor relationships, and resourcing models deliver best-in-class global output
Lead Campaign Management and the Brand Operations technology stack, including project management, workflow, and DAM platforms
Govern asset rights, usage, and licensing compliance
Manage the Brand Operations P&L and global vendor/agency ecosystem
Lead agency and vendor strategy, roster management, RFP/tender processes, contract negotiation, and performance reviews
Drive global-to-regional alignment and governance across channels and markets
Maintain an enterprise-wide view of operational risk and dependencies
Build organizational capability and oversee a high-performing global team
Lead change management and process redesign to increase agility and reduce cost
Present business reviews and recommendations to senior leadership
Use operations scorecards and analytics to improve resource allocation and decision-making
Evaluate and integrate emerging technologies, including AI-powered production tools and workflow automation
Develop a globally scalable brand operating framework for new markets, categories, or business models
Future-proof operations through real-time campaign optimization and data-driven resource allocation

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
15+ years of progressive marketing operations experience at the senior leadership level
Direct leadership of Go-to-Market, Creative Services, Project Management, and/or Campaign Management functions
Preferably experience within outdoor, apparel, or vertically-led consumer brands
Proven experience building and transforming global marketing operations for a high-growth company at pace and scale
Track record of building operational infrastructure and governance frameworks that translate strategy into scalable execution
Experience modernizing a marketing operating model for greater agility, speed, and personalization at scale
Strong command of MarTech, workflow, and digital asset management tools
Experience building, leading, and scaling high-performing teams across multiple operational disciplines and geographies
Strong understanding of end-to-end campaign and production workflows and brand/legal compliance standards
Vendor and agency management skills, including contract negotiation, RFP processes, and budget/financial stewardship
Inspiring, adaptable leadership and communication skills
Passion for getting outside and living it

Benefits

Comp & perks

Extended health, dental, and vision coverage
Mental health support
Fertility benefits
Gender-affirming care
24/7 Employee Assistance Program (EAP)
RRSP matching
Eligibility for Arc'teryx Annual Incentive Plan
Access to Employee Stock Purchase program (ESPP) where applicable
Paid time off
Wellness time
No Wasted Day program (dedicated paid days to get outside & explore)
Parental leave top-up
Nesting period for new parents
Professional development opportunities
Arc'teryx Academies (outdoor skill-building events)
Employee Belonging Councils
Employee discounts
Pro Deals (exclusive discounted pricing on gear)