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About the role
Key responsibilities & impact- Own and provide strategic direction for SEO and GEO campaigns with support from the SEO/GEO Manager
- Optimize organic search performance to meet partner enrollment objectives
- Conduct technical audits, keyword and prompt research, metadata development, on-page optimization, and internal/external linking
- Implement and QA structured data and verify HTML-to-JSON-LD parity
- Build and maintain entity coverage, knowledge graph grounding, entity signals, and topical authority mapping
- Monitor and report AI search visibility, including share of voice, citation rate, brand mentions, sentiment, and competitor displacement
- Structure content for retrieval using answer-first formatting, semantic chunking, extractable summaries, quotable statistics, and original data
- Manage account and partner communications around performance, strategy, execution, and organic search knowledge
- Educate stakeholders about AI search
- Collaborate with content teams and subject matter experts on SEO- and GEO-driven deliverables
- Contribute to departmental processes, automation, and repeatable deliverables
- Use AI tooling to scale research, analysis, and QA while human-verifying every output
- Work with content strategists and creative teams to drive integrated SEO and GEO strategy
- Translate AI search industry changes into practical process updates
Requirements
What you’ll need- Bachelor's degree or relevant certifications
- 3+ years of related experience
- Demonstrable work on AI search visibility or generative engine optimization
- Knowledge of general marketing strategy and how organic search intersects with paid media, lifecycle, lead generation, and down-funnel conversion metrics
- Knowledge of organic channel strategy and best practices across traditional search and AI answer engines
- Knowledge of technical SEO, content strategy, digital PR, link acquisition, on-page optimization, and AI visibility
- Working command of structured data, schema markup, entity SEO, and knowledge graph concepts
- Ability to diagnose crawl, render, and indexation issues, including JavaScript rendering parity for AI crawlers
- Fluency with GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog, and AI visibility measurement platforms
- Applied prompt engineering and AI workflow experience
- Clear written and verbal communication; ability to present to audiences
- Willingness to travel up to 10%
- Previous agency experience preferred
- Higher education or regulated-vertical marketing experience preferred
- Understanding of HTML, CSS, code structure, and JSON-LD preferred
- Experience with enterprise or higher-ed CMS platforms preferred
- Familiarity with embeddings or vector-similarity analysis preferred
Benefits
Comp & perks- Medical, dental, and vision plans
- Paid time off
- Sick days
- 401k plan with full contribution match up to 4%
- Up to 12 weeks of parental leave, with 6 weeks paid
- Up to $5,250 per year in tuition reimbursement for continuing education
- Flexible working environment and schedule