Archer

SEO Marketing

• Own and provide strategic direction for SEO and GEO campaigns with support from the SEO/GEO Manager
• Optimize organic search performance to meet partner enrollment objectives
• Conduct technical audits, keyword and prompt research, metadata development, on-page optimization, and internal/external linking
• Implement and QA structured data and verify HTML-to-JSON-LD parity
• Build and maintain entity coverage, knowledge graph grounding, entity signals, and topical authority mapping
• Monitor and report AI search visibility, including share of voice, citation rate, brand mentions, sentiment, and competitor displacement
• Structure content for retrieval using answer-first formatting, semantic chunking, extractable summaries, quotable statistics, and original data
• Manage account and partner communications around performance, strategy, execution, and organic search knowledge
• Educate stakeholders about AI search
• Collaborate with content teams and subject matter experts on SEO- and GEO-driven deliverables
• Contribute to departmental processes, automation, and repeatable deliverables
• Use AI tooling to scale research, analysis, and QA while human-verifying every output
• Work with content strategists and creative teams to drive integrated SEO and GEO strategy
• Translate AI search industry changes into practical process updates

Senior SEO/GEO Specialist

Operations

• Serve as a strategic and operational extension of the Head of Product Certification, translating priorities into clear ownership, milestones, and measurable outcomes
• Establish and manage operating rhythms, including leadership meetings, milestone reviews, and action tracking
• Maintain visibility into organizational priorities, risks, and decisions, elevating them at the right time
• Manage a small team of approximately two direct reports responsible for certification program administration
• Own program metrics and dashboards reflecting real-time certification status, certification basis progress, means-of-compliance status, and project milestones
• Manage official communication records between Archer and the FAA and applicable foreign certification authorities
• Maintain organized, audit-ready certification project records and produce regular program-progress reporting
• Identify and remove process, resource, and communication barriers, taking ownership of cross-functional issues without a clear owner
• Drive alignment between Product Certification and Engineering, Flight Test, Safety, Program Management, and other functions
• Prepare executive-level briefings for the Head of Product Certification and track key meeting commitments to completion

Senior SEO/GEO Specialist

Senior Certification Operations Manager