SEO/GEO Specialist

Archer

. Execute SEO and GEO campaign tasks under the direction of the Senior SEO/GEO Specialist and SEO/GEO Manager .

Posted 10/13/2026full-timeRemote • United StatesJunior💰 $64,000 - $72,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO and GEO strategies, including technical SEO, on-page optimization, and off-site authority building. Proficient in using analytics tools and AI visibility platforms to enhance search performance and track campaign effectiveness.

Highest-signal resume keywords

Technical SEOOn-Page OptimizationLink AcquisitionGA4Ahrefs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOGEOKeyword ResearchMetadata DevelopmentStructured DataHTMLCSSJSON-LDContent StrategyPrompt Engineering

Soft Skills

Attention to DetailClear CommunicationOrganization

Tools & Technologies

Google Search ConsoleSemrushScreaming FrogPeec AIProfound

Certifications & Qualifications

Bachelor's DegreeRelevant Certifications

Industry Keywords

Digital MarketingAI Search VisibilityHigher Education MarketingAgency ExperienceOutreach

Tech Stack

Tools & technologies

AEMDrupalJavaScriptWordPress

About the role

Key responsibilities & impact

Execute SEO and GEO campaign tasks under the direction of the Senior SEO/GEO Specialist and SEO/GEO Manager
Support technical audits, keyword and prompt research, metadata development, on-page optimization, internal linking, and entity-based content recommendations
Implement and QA structured data and verify HTML-to-JSON-LD parity
Maintain entity coverage documentation, entity signals, and topical authority mapping
Monitor AI search visibility, including share of voice, citation rate, brand mention frequency, sentiment, and competitor displacement
Prepare recurring performance reporting
Run off-site authority campaigns for partner program pages
Identify relevant publishers and higher education resource sites and coordinate outreach and placement orders
Track placements through delivery, including target page, anchor text, and status
Monitor backlink and referring domain health using Ahrefs and Semrush
Flag lost or low-quality links and report effects on rankings and AI citations
Structure content for retrieval using answer-first formatting, semantic chunking, extractable summaries, and quotable statistics
Prepare partner performance updates, recommendations, and meeting materials
Participate in partner calls
Collaborate with content teams and subject matter experts on guides, program pages, blogs, and multimodal assets
Follow and document departmental processes, automation, and repeatable deliverables
Use AI tooling for research, analysis, and QA with human verification
Work with content strategists and creative teams on integrated SEO and GEO strategy
Stay current on AI search developments and share findings with the team

Requirements

What you’ll need

Bachelor's degree or relevant certifications
1–2 years of SEO or related digital marketing experience
Understanding of how organic search intersects with paid media, lifecycle, lead generation, and down funnel conversion metrics
Working knowledge of organic channel best practices across traditional search and AI answer engines
Foundational knowledge of technical SEO, content strategy, on-page optimization, and AI visibility
Working knowledge of off-site authority building and link acquisition
Ability to evaluate a site's quality, relevance, and risk before placement
Strong organization and attention to detail for high-volume placement tracking
Familiarity with structured data, schema markup, entity SEO, and knowledge graph concepts
Ability to identify crawl, render, and indexation issues, including JavaScript rendering parity for AI crawlers
Hands-on experience with GA4, Google Search Console, Semrush, Ahrefs, and Screaming Frog
Exposure to AI visibility platforms such as Peec AI, Profound, Semrush AI Toolkit, and Ahrefs Brand Radar
Applied prompt engineering and AI workflow use
Clear written and verbal communication for technical and non-technical audiences
Previous agency experience preferred
Exposure to AI search visibility or generative engine optimization preferred
Experience with outreach, digital PR, or publisher and vendor relationships preferred
Higher education or regulated-vertical marketing experience preferred
Understanding of HTML, CSS, and code structure; ability to read JSON-LD
Experience with CMS platforms such as WordPress, Drupal, or AEM
Ability to work remotely across US time zones
Travel requirements up to 10%

Benefits

Comp & perks

Medical, dental, and vision plans
Paid time off and sick days
401k plan with full contribution match up to 4%
Up to 12 weeks of parental leave, with 6 weeks paid
Up to $5,250 per year in tuition reimbursement for continuing education
Flexible working environment and schedule
Remote work across all US time zones