Media Relations Strategist

Archetype

. Lead earned media strategy and execution across a portfolio of technology clients .

Posted 9/24/2026full-timeUnited StatesSeniorLead💰 $125,000 - $164,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in earned media strategy and execution, with a strong focus on technology brands and the ability to secure high-quality media coverage. Proficient in writing, editing, and storytelling, while effectively coaching and mentoring colleagues in media relations.

Highest-signal resume keywords

Earned Media StrategyPublic RelationsMedia RelationsClient CounselExecutive Presence

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

WritingEditingStorytellingPitch DevelopmentMedia Planning

Soft Skills

Relationship BuildingPersistenceCuriosityProactivitySolutions Orientation

Tools & Technologies

AI ToolsEmerging Technology

Industry Keywords

Technology BrandsB2BCybersecuritySaaSEnterprise Software

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead earned media strategy and execution across a portfolio of technology clients
Immerse in clients, industries, products, and competitive landscapes to identify compelling stories
Develop creative pitch angles connected to business, technology, and cultural conversations
Pitch reporters, editors, and influential voices
Drive high-quality media coverage across business, technology, and industry trade outlets
Advise account teams and clients on media strategy, newsworthiness, timing, announcements, and the media landscape
Identify proactive, reactive, and rapid-response media opportunities
Counsel and prepare executives for interviews
Draft and edit pitches, press releases, bylines, media plans, briefing materials, and other media-facing content
Partner with senior media trainers on executive preparation and develop toward leading media trainings independently
Coach colleagues and junior staff on media strategy, pitching, reporter engagement, and storytelling
Lead or contribute to media brainstorms, reporter conversations, trainings, and agency-wide initiatives
Support new business through media research, audits, creative ideation, targeting, and pitch strategy

Requirements

What you’ll need

7–9+ years of preferred experience in public relations, communications, or media relations
Significant hands-on experience securing earned media coverage
Preferred prior agency experience
Experience supporting technology brands across AI, enterprise software, cybersecurity, infrastructure, startups, hardware, SaaS, or other complex B2B categories
Proven record of consistently landing meaningful coverage in business, technology, industry trade, and top-tier media
Excellent media instincts and editorial judgment
Ability to build relationships with reporters and influential voices
Persistence in pursuing media coverage
Ability to quickly learn complex businesses and technical subject matter
Strong client counsel and executive presence
Exceptional writing, editing, storytelling, and verbal communication skills
Ability to manage multiple accounts and workstreams with autonomy
Experience coaching or mentoring colleagues
Curious, proactive, solutions-oriented approach
Ability to use AI tools and emerging technology to improve writing, research, and content production efficiency
Ability to travel on a short-term basis for client and business demands

Benefits

Comp & perks

401k with match
Generous employer contributions toward insurance premiums
Paid mental health benefits
Paid sabbatical after every 6 years of continuous employment
Paid short-term disability
Extensive parental leave benefits
Archetype Academy
Mentorship
Programs to support career development
Transparent, collaborative, and inclusive working culture
Flexible working environment
Opportunity to try new things without fear of failure
Agile and experimental work environment