Archetype

Account Manager

• Act as account lead for clients
• Provide daily counsel to clients
• Oversee account activities
• Ensure work is quality, strategic, and creative
• Partner with senior account leaders to develop strategy
• Oversee teams of junior staff to execute client work
• Develop media strategy for product/service announcements, executive visibility programs, and proactive campaigns
• Earn client media coverage in business, technology, and industry trade publications
• Partner with junior staff to foster and grow their skill sets across accounts

PR Account Manager

Public Relations

• Lead earned media strategy and execution across a portfolio of technology clients
• Immerse in clients, industries, products, and competitive landscapes to identify compelling stories
• Develop creative pitch angles connected to business, technology, and cultural conversations
• Pitch reporters, editors, and influential voices
• Drive high-quality media coverage across business, technology, and industry trade outlets
• Advise account teams and clients on media strategy, newsworthiness, timing, announcements, and the media landscape
• Identify proactive, reactive, and rapid-response media opportunities
• Counsel and prepare executives for interviews
• Draft and edit pitches, press releases, bylines, media plans, briefing materials, and other media-facing content
• Partner with senior media trainers on executive preparation and develop toward leading media trainings independently
• Coach colleagues and junior staff on media strategy, pitching, reporter engagement, and storytelling
• Lead or contribute to media brainstorms, reporter conversations, trainings, and agency-wide initiatives
• Support new business through media research, audits, creative ideation, targeting, and pitch strategy

Media Relations Strategist

• Geven van strategisch PR- en communicatieadvies.
• Bedenken en uitvoeren van impactvolle communicatiecampagnes.
• Schrijven en tegenlezen van thought-leadershipcontent.
• Leiden van toonaangevende accounts of grote projecten.
• Begeleiden van collega’s in accountteams.
• Bijdragen aan de groei van het bureau via new-businessactiviteiten.
• Beheren van budgetten en managen van verschillende accounts.
• Samenwerken met PR- en communicatiespecialisten in Amsterdam en internationale collega’s.

Senior PR Consultant

General

• Support management of social media accounts across Facebook, Instagram, LinkedIn and TikTok
• Help prepare weekly, fortnightly and monthly campaign reports and identify observations supporting campaign optimisation
• Support content development for social media, display advertising, search, email and other digital channels
• Assist with digital advertising activities, including campaign setup, audience mapping and ad scheduling
• Research industry developments, platform updates, audience trends and relevant news
• Support vendor and publisher outreach, including requesting quotations and coordinating follow-ups
• Conduct research for campaign planning, client work and new business opportunities
• Participate in brainstorms and contribute ideas for client campaigns, pitches and internal initiatives
• Support simple design and content adaptation using Canva or Photoshop where appropriate
• Complete project and operational tasks supporting high-quality delivery

Digital Intern

• Werken aan communicatiecampagnes en strategische plannen.
• Content ontwikkelen en vertalen.
• Social media content maken en social kanalen beheren.
• Deelnemen aan brainstorms en creatieve sessies.
• Nieuws pitchen bij lokale, regionale en nationale media.
• AI slim integreren in het werk.
• Media- en influencerrelaties onderhouden.
• Het nieuws volgen voor actuele ontwikkelingen voor klanten.
• Rapporteren over behaalde resultaten.
• Deelnemen aan pitches om nieuwe klanten te winnen.
• Samenwerken met PR- en communicatiespecialisten in Amsterdam en internationale collega’s.

PR Account Manager

Media Relations Strategist

Senior PR Consultant

Digital Intern

Junior PR Consultant