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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing media strategies for B2B technology clients, with a strong focus on storytelling and securing media coverage. Proficient in managing client relationships, mentoring junior team members, and utilizing AI tools to enhance communication and content production.
Highest-signal resume keywords
Public Relations ExperienceMedia Strategy DevelopmentB2B Technology KnowledgeWriting And Editing SkillsClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media RelationsStrategic CommunicationsProject ManagementContent CreationStorytellingResearch And AnalysisCampaign MeasurementExecutive MessagingPress Release WritingMedia Pitching
Soft Skills
CollaborationMentorshipProactive MindsetAttention To DetailClient Service Orientation
Tools & Technologies
AI ToolsMedia Intelligence Software
Industry Keywords
Enterprise TechnologyCybersecurityCloud ComputingSaaSB2B TechnologyMarket TrendsCompetitive DynamicsThought LeadershipProduct LaunchesCorporate Storytelling
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Drive proactive media relations programs and secure meaningful coverage across top-tier business, technology, and industry trade publications
- Develop and execute media strategies for product launches, company announcements, executive thought leadership, and proactive storytelling campaigns
- Build and maintain relationships with journalists, editors, and influential voices covering enterprise technology, AI, cybersecurity, cloud, and B2B technology
- Identify storytelling opportunities by connecting client narratives to industry developments, market trends, breaking news, and emerging technology conversations
- Independently manage projects and campaigns from planning through execution
- Serve as a trusted day-to-day client contact, providing updates, recommendations, and strategic and tactical counsel
- Draft and edit media pitches, press releases, bylines, executive messaging, briefing documents, and thought leadership content
- Translate complex technical concepts, products, and business challenges into clear, accessible narratives
- Secure executive visibility opportunities, including media interviews, speaking engagements, awards, and contributed content
- Prepare executives for media engagements and support spokesperson interviews
- Monitor client industries, competitive landscapes, and news cycles
- Collaborate with senior account leaders on integrated communications programs, strategic planning, and creative campaign development
- Manage multiple workstreams across client accounts
- Review junior team members' work, delegate responsibilities, and provide feedback and mentorship
- Support resource planning, budget awareness, client reporting, and campaign measurement
- Contribute research, insights, and creative thinking to new business pitches, brainstorms, and agency initiatives
Requirements
What you’ll need- 3–5 years of experience in public relations, strategic communications, or integrated marketing, preferably within an agency environment
- Prior experience supporting B2B and enterprise technology clients, ideally across AI, enterprise software, SaaS, cybersecurity, cloud computing, infrastructure, or related technology sectors
- Proven success securing meaningful media coverage in top-tier business, technology, and industry trade publications
- Established relationships with technology and business journalists
- Experience developing and executing media strategies for product announcements, proactive campaigns, executive thought leadership, and corporate storytelling
- Excellent writing, editing, and storytelling skills
- Ability to simplify complex technical concepts and translate them into compelling narratives
- Strong understanding of enterprise technology trends, competitive dynamics, and B2B technology companies' business challenges
- Confidence communicating directly with clients, managing expectations, presenting recommendations, and responding thoughtfully to evolving needs
- Ability to independently manage projects, prioritize multiple deadlines, and deliver high-quality work with minimal oversight
- Experience reviewing work, delegating tasks, and mentoring junior team members
- Strong research and analytical skills
- Proactive, solutions-oriented mindset
- Ability to anticipate opportunities and challenges
- Ability to use AI tools and emerging technology to enhance writing, research, media intelligence, and content production efficiency
- Collaborative spirit, intellectual curiosity, and enthusiasm for emerging technologies
- Exceptional attention to detail, accountability, and commitment to outstanding client service
Benefits
Comp & perks- 401k with match
- Generous employer contributions toward insurance premiums
- Paid mental health benefits
- Paid sabbatical after every 6 years of continuous employment
- Paid short-term disability
- Extensive parental leave benefits
- Archetype Academy, mentorship, and other programs to support career development
- A transparent, collaborative, and inclusive working culture
- Flexible working environment