Senior Manager, Account-Based Marketing – ABM

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Account-Based Marketing (ABM) strategies, including the design and execution of end-to-end ABM systems, and possesses strong writing and outreach skills. Proven ability to manage multiple accounts, coordinate with sales teams, and utilize modern marketing tools effectively.

Highest-signal resume keywords

Account-Based Marketing (ABM)Demand GenerationSalesforceAI-Driven WorkflowsB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Level ABM Campaign ExperienceData LiteracyPerformance AnalysisCreative Account-Entry StrategiesEmail Campaign ManagementLinkedIn MarketingDirect Mail CampaignsCampaign CopywritingSignal DetectionBudget Management

Soft Skills

Exceptional Writing SkillsOrganizational SkillsIndependent ExecutionCredibility BuildingTeam Coordination

Tools & Technologies

ClayApolloSales NavigatorGongHubSpotRevOps ToolsGTM Tools

Industry Keywords

B2B Sales CyclesMulti-Stakeholder SalesSustainabilitySecondhand Shopping Impact

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own the account-based marketing target, including meetings held and opportunities created, forecasting and account-level reporting
Manage approximately 300 target accounts segmented by brand type and firmographics
Define buying committees and account-specific plays across priority, mid-tier, and long-tail accounts
Coordinate continuously with Account Executives and a BDR
Monitor account- and stakeholder-level buying signals
Orchestrate email, LinkedIn, paid social, direct mail, events, and warm introductions
Write and edit BASHOs, executive outreach, sequences, and campaign copy, including AI-generated drafts
Develop creative, unconventional account-entry strategies and structured experiments
Design the ABM system connecting research, enrichment, signal detection, sequencing, CRM, and reporting
Own the ABM/GTM tooling stack and attribution model with RevOps
Manage targeted LinkedIn and paid social programs, budget, account targeting, and performance analysis
Build and rebuild AI-driven workflows for monitoring, research, enrichment, and content generation
Partner daily with two Account Executives to coordinate account strategy, touch quality, and momentum

Requirements

What you’ll need

4+ years in ABM, demand generation, growth marketing, or outbound strategy, including B2B with considered, multi-stakeholder sales cycles
Direct account-level ABM campaign experience
Exceptional writing and outreach skills
Ability to design end-to-end ABM systems connecting research, signals, sequencing, and reporting
Experience personally building or rebuilding at least two AI-driven workflows
Track record of unconventional account-based marketing plays
Ability to execute independently without a team beneath you
Ability to organize and drive AEs and a BDR without direct authority
Experience building credibility with sales or adjacent teams
Experience with Salesforce and modern GTM/ABM tools
Familiarity with Clay, Apollo, Sales Navigator, Gong, and HubSpot
Data literacy and ability to own and report account-level targets
Interest in sustainability and belief in secondhand shopping's industry impact
Applicants must be based in the United States; candidates outside the US are not accepted

Benefits

Comp & perks

Equity eligibility
Full benefits package
Employee and dependent healthcare
401(k) enrollment
Remote work across the continental US
Hybrid options for employees near New York or the SF Bay Area