Account Manager

• Own the account-based marketing target, including meetings held and opportunities created, forecasting and account-level reporting
• Manage approximately 300 target accounts segmented by brand type and firmographics
• Define buying committees and account-specific plays across priority, mid-tier, and long-tail accounts
• Coordinate continuously with Account Executives and a BDR
• Monitor account- and stakeholder-level buying signals
• Orchestrate email, LinkedIn, paid social, direct mail, events, and warm introductions
• Write and edit BASHOs, executive outreach, sequences, and campaign copy, including AI-generated drafts
• Develop creative, unconventional account-entry strategies and structured experiments
• Design the ABM system connecting research, enrichment, signal detection, sequencing, CRM, and reporting
• Own the ABM/GTM tooling stack and attribution model with RevOps
• Manage targeted LinkedIn and paid social programs, budget, account targeting, and performance analysis
• Build and rebuild AI-driven workflows for monitoring, research, enrichment, and content generation
• Partner daily with two Account Executives to coordinate account strategy, touch quality, and momentum

Senior Manager, Account-Based Marketing – ABM

Growth Marketing

• Own the GMV outcome for a portfolio of approximately 15 mid-tier brand partners
• Build and maintain relationships with brand stakeholders
• Run regular brand meetings and QBRs
• Represent Archive to senior brand stakeholders and executives
• Navigate missed targets, scope disputes, and escalations
• Own growth theses and expansion strategies for each brand
• Lead expansion conversations in existing markets and partner on new-market expansion
• Build analytics, forecasting, and line-by-line P&Ls to track and drive portfolio profitability
• Develop business cases for strategic bets and pitch upsells
• Partner with Sales and Commercial leadership on contracts and pricing
• Collaborate with Marketing on cross-functional initiatives, brand summits, and event speakers
• Work with Customer Success to resolve escalated support and storefront issues
• Coordinate with CX on B2C customer experience matters
• Partner with Product to prioritize high-impact, high-profit features

Senior Manager, Account-Based Marketing – ABM

Customer Growth Manager