Senior Copywriter

Arco Educação

. Develop creative concepts and narratives for campaigns, launches, events, and brand projects .

Posted 11/3/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting and storytelling, with a strong command of Portuguese and the ability to create compelling narratives across various formats and channels. Proficient in collaborating with design teams and utilizing AI tools for creative exploration and content optimization.

Highest-signal resume keywords

CopywritingStorytellingStrategic ThinkingCommunication SkillsGenerative AI

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent CreationSEOUX WritingEditorial Planning

Soft Skills

Creative ThinkingCritical JudgmentPresentation SkillsCollaboration

Tools & Technologies

CRMMarketing AutomationContent Management ToolsDigital Communications MetricsA/B Testing

Industry Keywords

B2BEducationTechnologyServicesBrand Strategy

About the role

Key responsibilities & impact

Develop creative concepts and narratives for campaigns, launches, events, and brand projects
Create copy and scripts for social media, CRM, landing pages, websites, videos, presentations, and sales materials
Create and evolve verbal guidelines, tone of voice, and brand language direction
Partner with Design to develop ideas and creative solutions, from concept through execution
Translate brand, product, and business strategies into relevant communications for different audiences
Work cross-functionally with Branding, Product Marketing, Social, Events, Growth, and other partner teams
Actively participate in briefings by raising questions, sharing references, and proposing creative directions
Present and champion concepts and proposals with stakeholders
Use generative AI to support research, creative exploration, and efficiency

Requirements

What you’ll need

Solid experience as a Copywriter or Writer at an agency, in-house, or within creative teams
Strong command of Portuguese, writing, storytelling, and the ability to synthesize information
Portfolio featuring campaigns and projects that demonstrate conceptual thinking and creative quality
Ability to work across different formats, channels, and audiences
Strategic thinking and critical judgment to interpret briefs and propose solutions
Autonomy to lead projects and collaborate with Design and other disciplines
Strong communication, presentation, and idea-advocacy skills
Preferred: experience working across multiple brands, products, or business units
Preferred: experience in education, technology, services, or B2B businesses
Preferred: knowledge of editorial planning, SEO, and UX Writing
Preferred: familiarity with digital communications metrics, A/B testing, and results-driven content optimization
Preferred: knowledge of CRM, marketing automation, and content management tools
Preferred: familiarity with AI tools applied to research, copywriting, and text editing

Benefits

Comp & perks

Flash meal and/or food allowance
SulAmerica health and dental insurance
Transportation allowance for on-site and hybrid positions
Extended maternity and paternity leave
Childcare assistance
Health and well-being support through Wellhub and Zenklub partnerships
Education incentive
Discounted airfare
Partnership with a pet health insurance provider
Access to Arco educational materials for employees’ children
MBA and graduate program partnerships
Diverse and inclusive environment
Positions available for people with disabilities