Customer Lifecycle Marketing Manager

Arctic Wolf

. Develop and execute retention programs for at-risk customers and renewal cohorts .

Posted 11/10/2026full-timeRemote • Minnesota • United StatesMid-LevelSenior💰 $112,500 - $175,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing retention programs, analyzing churn trends, and translating customer insights into measurable business outcomes. Proficient in managing customer journeys and collaborating with cross-functional teams to enhance customer experience and retention.

Highest-signal resume keywords

Lifecycle MarketingRetention MarketingCustomer Journey DevelopmentAnalytical SkillsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention ProgramsChurn AnalysisCustomer Value MessagingRisk-Based Engagement StrategiesData Analysis

Soft Skills

Communication SkillsCollaborationCustomer Success Orientation

Tools & Technologies

Email MarketingIn-Product MessagingWebinars

Industry Keywords

B2B SaaSCybersecurityInformation Security PoliciesCompliance Requirements

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and execute retention programs for at-risk customers and renewal cohorts
Define and operationalize churn and retention signals
Trigger targeted cross-channel engagement and Customer Success intervention playbooks
Create customer value messaging and retention narratives supporting renewal conversations
Build and manage retention journeys across email, in-product messaging, webinars, and Customer Success touchpoints
Own customer-facing product, roadmap, launch, and release communications
Analyze churn trends, customer feedback, and competitive losses
Deliver actionable insights to Product and Product Marketing
Partner with Customer Success, Product, and Product Marketing to improve retention outcomes and customer experience

Requirements

What you’ll need

5+ years of experience in lifecycle marketing, customer marketing, retention marketing, or related in B2B SaaS
Experience building retention programs, customer journeys, and risk-based engagement strategies
Strong analytical, communication, and stakeholder management skills
Ability to translate customer insights into measurable business outcomes
Cybersecurity experience a plus
Candidates interviewing remotely are expected to be on camera during all video interviews
Employees must follow internal information security policies, standards, and controls
Employment may be subject to background verification and additional regulatory, security, or compliance requirements
Authorization requirements where applicable

Benefits

Comp & perks

Equity for all employees
Flexible time off and paid volunteer days
401(k) contribution and matching
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Variable incentive compensation
New hire equity grants