Director, Field Marketing

Arctic Wolf

. Own North America Field Marketing strategy and execution, aligning investments, campaigns, and programs to qualified pipeline, revenue, and growth objectives .

Posted 11/9/2026full-timeRemote • United StatesLead💰 $135,200 - $246,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Field Marketing strategy and execution, focusing on pipeline creation, revenue growth, and data-driven decision-making. Proven ability to lead high-performing teams and manage multimillion-dollar budgets while leveraging modern marketing technologies.

Highest-signal resume keywords

Field Marketing StrategyRevenue GrowthData-Driven Decision MakingTeam LeadershipMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationChannel MarketingABM StrategiesPipeline CreationBudget ManagementPerformance MetricsAnalytical SkillsCampaign EffectivenessConversion Rate OptimizationPredictive Analytics

Soft Skills

CollaborationCommunicationLeadershipStrategic ThinkingProblem Solving

Tools & Technologies

CRMMarketing AutomationIntent PlatformsABM PlatformsAnalytics ToolsAI-Powered Solutions

Industry Keywords

B2B MarketingCybersecuritySaaSHigh-Growth EnvironmentsCompliance

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Own North America Field Marketing strategy and execution, aligning investments, campaigns, and programs to qualified pipeline, revenue, and growth objectives
Partner with Sales, Channel, SDR, Alliance, Product Marketing, and Marketing Operations leadership to develop integrated territory, vertical, partner, and account-based growth plans
Lead quarterly and annual planning processes and allocate investments toward measurable business outcomes and return on investment
Establish a performance-driven operating model focused on MQL, SQL, Qualified Opportunity, Pipeline, and Revenue contribution
Use data-driven decision making to identify funnel friction, conversion gaps, and performance improvement opportunities across the buyer journey
Develop scalable processes using AI, automation, predictive analytics, and reporting to improve productivity, campaign effectiveness, and decision quality
Oversee field, partner, alliance, executive engagement, ABM, and regional growth programs
Evaluate program effectiveness and investment allocation, increasing funding for top-performing activities and reducing funding for underperforming tactics
Establish closed-loop feedback mechanisms between field and marketing teams
Translate field insights, buyer feedback, and performance trends into recommendations that improve conversion rates, buying-group engagement, qualified pipeline creation, and revenue impact
Serve as the voice of the field for Product Marketing, Marketing Operations, and Revenue Marketing
Lead and develop a high-performing team
Advise executive leadership on pipeline creation, territory performance, marketing investment strategy, resource allocation, and growth opportunities

Requirements

What you’ll need

10+ years of experience in Field Marketing, Revenue Marketing, Demand Generation, Channel Marketing, or related B2B marketing disciplines
5+ years of experience managing teams of four or more direct reports
Proven experience driving qualified pipeline creation and revenue growth in partnership with Sales, SDR, and Channel organizations
Experience leading regional, enterprise, ABM, partner, and alliance marketing strategies
Strong analytical skills with experience using data to guide investment decisions, resource allocation, and business planning
Experience managing multimillion-dollar budgets and demonstrating measurable return on investment
Familiarity with modern marketing technologies including CRM, marketing automation, intent platforms, ABM platforms, analytics tools, and AI-powered solutions
Demonstrated success leading and developing high-performing teams in fast-paced, high-growth environments
Cybersecurity or high-growth SaaS experience a plus
Candidates interviewing remotely are expected to be on camera during all video interviews
Candidates must notify the company in advance if technical, bandwidth, or location-related challenges may prevent video use
Employees must follow internal information security policies, standards, and controls
Employment may be subject to background verification and additional regulatory, security, compliance, data protection, export control, and authorization requirements where applicable

Benefits

Comp & perks

Equity for all employees
Flexible time off and paid volunteer days
401(k) contribution and matching
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Variable incentive compensation
New hire equity grants