Director, Marketing Technology – Campaign Operations

Arctic Wolf

. Own the strategy, architecture, and performance of Arctic Wolf’s marketing technology ecosystem, including Marketo administration, governance, and configuration .

Posted 9/21/2026full-timeRemote • United StatesLead💰 $135,200 - $266,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing technology strategy, architecture, and performance management, with a strong focus on Marketo administration, campaign operations, and AI integration. Proven ability to lead distributed teams and manage multi-channel marketing campaigns while aligning technology investments with revenue outcomes.

Highest-signal resume keywords

Marketo AdministrationCampaign Operations ManagementAI Integration StrategyVendor Evaluation and ManagementPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Technology StrategyCampaign ExecutionData GovernanceLead ScoringIntegration ManagementBudget AdministrationLifecycle-Stage DesignEmail MarketingWebinar ManagementDirect Mail Campaigns

Soft Skills

Business AcumenExecution ExcellenceContinuous ImprovementCollaborationTeam Development

Tools & Technologies

Salesforce6senseZoomInfoClayMarketing Automation Platforms

Certifications & Qualifications

Marketo Certification

Industry Keywords

CybersecuritySaaSB2B MarketingGlobal Team ManagementRevenue Operations

Tech Stack

Tools & technologies

AWSCyber Security

About the role

Key responsibilities & impact

Own the strategy, architecture, and performance of Arctic Wolf’s marketing technology ecosystem, including Marketo administration, governance, and configuration
Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy
Own vendor selection, contract negotiation, and renewal decisions for MarTech tools
Set up, manage, and troubleshoot integrations across the stack, including Salesforce and other core business systems
Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows
Identify and operationalize AI use cases and report measurable adoption outcomes to leadership
Own database strategy, lifecycle-stage design, lead scoring, routing architecture, data governance, compliance, and reporting infrastructure
Own end-to-end campaign operations across email, webinars, direct mail, content syndication, and list management
Establish campaign intake models, SLAs, prioritization, operating cadence, build standards, tracking, and attribution across NAM, EMEA, and APAC
Standardize and automate recurring campaign work
Partner on annual marketing budget development and maintain spend controls and reconciliation
Own budget and MDF administration, including AWS Partner Funding requests, claims, and invoicing
Lead and develop a distributed team spanning marketing technology, database management, email and nurture strategy, and campaign operations
Build a culture of technical rigor, execution excellence, and continuous improvement
Serve as execution partner to Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation
Partner with Business Applications, IT, Sales Operations, Revenue Operations, Finance, and Campaigns and Content leadership

Requirements

What you’ll need

10+ years of experience in marketing technology, marketing operations, campaign operations, or demand generation
3+ years of people leadership
Hands-on experience with Marketo or a comparable marketing automation platform administration and Salesforce
Experience building and owning a marketing technology roadmap, including vendor evaluation, integration management, and stack governance
Experience managing multi-channel campaign execution, such as email, webinar, and direct mail, at scale
Experience identifying and operationalizing AI or automation use cases within marketing or revenue operations workflows
Experience managing distributed or global teams
Strong business acumen with the ability to connect marketing technology and campaign investments to revenue outcomes
Preferred: experience in cybersecurity, SaaS, or another complex B2B industry
Preferred: experience managing a team spanning multiple regions, such as NAM, EMEA, and APAC
Marketo certification or an equivalent platform certification preferred
Preferred: experience with intent or data enrichment tooling, such as 6sense, ZoomInfo, or Clay
Preferred: experience administering a marketing budget or MDF program
Typically 10% or less of business travel
Background checks are required
Authorization to receive software or technology controlled under U.S. export control laws and regulations, if applicable
Candidates interviewing remotely are expected to be on camera during all video interviews, subject to stated accommodations

Benefits

Comp & perks

Equity for all employees
Flexible time off and paid volunteer days
401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Variable incentive compensation
New hire equity grants
Travel typically 10% or less of business travel
Disability accommodations where possible