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Events Director
Arctic Wolf. Own the vision, strategy, and end-to-end success of Arctic Wolf’s flagship industry event .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading large-scale B2B events, including strategic planning, audience engagement, and financial management. Proficient in developing event identities, managing cross-functional teams, and delivering measurable business outcomes.
Highest-signal resume keywords
Event Strategy DevelopmentAudience EngagementBudget ManagementExecutive CommunicationSponsorship Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B Events ManagementExperiential MarketingConference ProductionEvent MarketingAudience AcquisitionEvent MeasurementVendor NegotiationCross-Functional LeadershipPost-Event AnalysisRisk Management
Soft Skills
Negotiation SkillsDecision-Making SkillsPresentation SkillsInfluencing SkillsRelationship Building
Tools & Technologies
SalesforceRainfocusCventTableauMarketoStripe
Industry Keywords
CybersecurityEnterprise SoftwareIntegrated MarketingEvent TechnologyPartner Ecosystems
Tech Stack
Tools & technologiesCyber SecurityTableau
About the role
Key responsibilities & impact- Own the vision, strategy, and end-to-end success of Arctic Wolf’s flagship industry event
- Shape the event brand, agenda, attendee experience, and scalable operating model
- Lead event strategy, audience development, financial planning, executive alignment, production excellence, business outcomes, and logistics/execution
- Lead cross-functional planning across executive leadership, marketing, product and technical marketing, sales, customer and partner teams, communications, finance, creative marketing, and external agencies
- Define the event’s multi-year vision, positioning, strategic objectives, growth plan, and success measures
- Own the event business plan, including budget, forecast, investment priorities, commercial opportunities, risk management, and post-event performance
- Develop the event identity and attendee value proposition
- Build governance, decision-making cadence, milestones, and accountability structures
- Develop the agenda, content tracks, event narrative, and seamless event production
- Own attendee strategy across customers, prospects, partners, and cybersecurity communities
- Drive registration, attendance, engagement, and retention with demand generation, digital marketing, communications, sales, and customer teams
- Guide the attendee journey from invitation and registration through onsite programming, networking, and post-event follow-up
- Design inclusive, distinctive, high-quality experiences that strengthen relationships and encourage repeat participation
- Develop sponsorship and partner participation strategies, value propositions, engagement opportunities, and commercial packages
- Build relationships with industry organizations, speakers, agencies, and strategic collaborators
- Establish executive scorecards covering registration, attendance, audience mix, engagement, satisfaction, partner value, influenced pipeline, and ROI
- Define attribution, post-event follow-up, and reporting processes with revenue operations and sales
- Deliver executive-level post-event analysis, audience insights, and investment recommendations
- Manage event budget and reporting throughout the program
- Align event strategy with company goals and develop omnichannel campaigns
- Work with creative teams on high-impact visuals and experiences
- Monitor industry trends, competitor presence, and strategic event opportunities
Requirements
What you’ll need- 10+ years of progressive experience in B2B events, experiential marketing, conference production, or integrated marketing, including significant ownership of large-scale events
- Demonstrated experience leading a company-hosted flagship conference, customer summit, or major industry event, with responsibility for strategy, execution, and results
- Experience owning substantial event budgets, forecasts, vendor negotiations, and complex cross-functional programs
- Proven ability to influence senior executives, manage agencies and partners, and lead teams or matrixed workstreams
- Strong understanding of audience acquisition, event marketing, attendee engagement, and event-related business measurement
- Excellent executive communication, presentation, negotiation, and decision-making skills
- Ability to travel as required for planning, partner meetings, event delivery, Sales Kick Off, Trade Shows, and President’s Club
- Familiarity with marketing automation, registration platforms, event technology, and performance analytics such as Salesforce, Rainfocus, Cvent, Tableau, Marketo, and Stripe
- Experience in cybersecurity, enterprise software, technology, or another complex B2B industry preferred
- Experience launching, repositioning, or scaling an owned event into a recognized industry destination preferred
- Background in sponsorship strategy, partner ecosystems, and executive or customer community programming preferred
- Candidates interviewing remotely are expected to be on camera during all video interviews, unless technical, bandwidth, or location-related challenges prevent video use and are communicated in advance
- Must follow internal information security policies, standards, and controls
- Employment may be subject to background verification and additional regulatory, security, compliance, data protection, export control, and authorization requirements where applicable
Benefits
Comp & perks- Equity for all employees
- Flexible time off and paid volunteer days
- 401(k) contribution and matching
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
- Variable incentive compensation
- New hire equity grants