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Digital Marketing Lead
arena.online. Own and drive the digital strategy and roadmap for Arena Flowers and Patch .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving digital strategy and performance marketing, with a strong focus on data analysis, budget management, and team leadership in a D2C or e-commerce environment.
Highest-signal resume keywords
Digital Strategy OwnershipPerformance Marketing ManagementData Analysis and Excel ProficiencyAgency Relationship ManagementTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Biddable Media ManagementCRM Strategy DevelopmentSEO KnowledgeAffiliate MarketingData ManipulationTrend AnalysisCreative TestingBudget PlanningReporting and CommunicationE-commerce Growth Management
Soft Skills
AutonomousOrganisedExcellent Communication
Tools & Technologies
Google Analytics 4LookerMetabase
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
D2CE-commerceStart-up EnvironmentPerformance MarketingCustomer Journey
About the role
Key responsibilities & impact- Own and drive the digital strategy and roadmap for Arena Flowers and Patch
- Lead performance marketing across Google and META in-house
- Manage external agency relationships to identify new opportunities and improve efficiency at scale
- Set the CRM strategy to drive lifetime value through engaging, timely and personalised customer journeys
- Oversee and grow affiliate and partnership channels
- Own budget planning and reporting, allocating spend efficiently across brands and channels to maximise growth and ROAS
- Communicate performance and roadmap progress in senior leadership meetings
- Build and run a structured testing programme across acquisition, CRM and on-site, focusing strongly on creative testing
- Report testing results back to the business
- Manage, mentor and develop the senior digital marketing executive
- Report directly to the CEO and partner closely with the wider consumer team, external agencies and partners
Requirements
What you’ll need- Bachelor's degree, or equivalent experience
- 7+ years of experience driving growth through biddable media (e.g. Meta, Google) and other acquisition channels such as CRM, SEO or Affiliates, including experience leading or managing others
- Experience in a D2C / e-commerce / start-up environment, ideally managing growth or digital marketing
- Strong data analysis and Excel skills, including manipulating and interpreting data from multiple sources, analysing trends, and communicating findings clearly to stakeholders
- AI knowledge or automation experience is a plus
- Proficiency with analytics and data visualisation tools such as GA4, Looker or Metabase
- Proven experience managing external agencies and partners to deliver against commercial targets
- Autonomous, organised, and comfortable juggling multiple workstreams and priorities across two brands
- Excellent verbal and written communication skills, with confidence presenting strategy and results to senior stakeholders
Benefits
Comp & perks- Competitive salary, depending on your experience
- 25 days' holiday allowance (prorated)
- Generous plant and flower discount across brands, plus a friends & family discount
- Regular team socials
- Weekly team lunch
- 2–3 days per week working in the London office
- The rest of the week to work from wherever you feel most productive
- Excellent progression and learning opportunities for the right candidate
- Health insurance enrolment offered
- Workplace Nursery Scheme to help parents save on childcare
- Inclusive recruitment process with reasonable adjustments available for disabilities or other reasons