arena.online

Digital Marketing

• Own and drive the digital strategy and roadmap for Arena Flowers and Patch
• Lead performance marketing across Google and META in-house
• Manage external agency relationships to identify new opportunities and improve efficiency at scale
• Set the CRM strategy to drive lifetime value through engaging, timely and personalised customer journeys
• Oversee and grow affiliate and partnership channels
• Own budget planning and reporting, allocating spend efficiently across brands and channels to maximise growth and ROAS
• Communicate performance and roadmap progress in senior leadership meetings
• Build and run a structured testing programme across acquisition, CRM and on-site, focusing strongly on creative testing
• Report testing results back to the business
• Manage, mentor and develop the senior digital marketing executive
• Report directly to the CEO and partner closely with the wider consumer team, external agencies and partners

Explore Digital Marketing Lead at arena.online. Review requirements and application details.