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Argano

Director, SAP BU Marketing

Argano

. Act as the single marketing leader accountable for turning SAP strategy into pipeline, brand, and growth .

Posted 11/11/2026full-timeRemote • Texas • United StatesLead💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing comprehensive SAP marketing strategies that drive pipeline growth and brand positioning. Proficient in multi-channel campaign design, sales enablement, and leveraging market insights to enhance product offerings.

Highest-signal resume keywords
SAP Marketing StrategyMulti-Touch Campaign DesignSales EnablementPipeline ManagementContent Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Pipeline GenerationCompetitive IntelligenceBuyer Persona MappingSEO Content DevelopmentABM CampaignsGTM LaunchesData AnalysisMarketing Metrics TrackingEvent StrategyBrand Positioning
Soft Skills
LeadershipCollaborationCommunicationStorytellingStrategic Thinking
Tools & Technologies
HubSpotSalesforce
Industry Keywords
SAPERP ModernizationSupply Chain PlanningRISE with SAPMarket SignalsDemand GenerationBrand StandardsThought LeadershipCommunity EngagementPR

Tech Stack

Tools & technologies
ERP

About the role

Key responsibilities & impact
  • Act as the single marketing leader accountable for turning SAP strategy into pipeline, brand, and growth
  • Own the annual and quarterly SAP marketing plan and align spend with BU revenue and pipeline targets
  • Define and maintain SAP narrative, messaging hierarchy, positioning, persona/buyer maps, competitive intelligence, and battlecards
  • Translate SAP offerings into buyer-focused outcomes and turn client results into compelling stories
  • Design multi-touch campaigns, including ABM and whitespace expansion
  • Own marketing-sourced and marketing-influenced pipeline targets
  • Partner with the commercial leader on funnel velocity and fix performance bottlenecks
  • Run weekly pipeline-generation cadences with sellers and BDRs and monthly SAP marketing operating reviews
  • Launch nurture, paid, ABM, webinar, and field programs in HubSpot and Salesforce
  • Commission sales collateral and equip sellers with talk tracks, ghost notes, and follow-up sequences
  • Define event strategy and represent Argano at major SAP ecosystem events
  • Build market-ready SAP solution assets and lead solution GTM launches
  • Coordinate sales enablement, field activation, analyst and publisher briefings, and demand kick-offs
  • Feed market signals back into Value Creation to sharpen the offering portfolio
  • Own the SAP publisher marketing plan and execute SAP-funded campaigns, MDF programs, and joint GTM motions
  • Track SAP-sourced and SAP-influenced pipeline as a distinct funnel
  • Drive organic growth through SEO content, thought leadership, executive visibility, customer stories, community, and PR
  • Build content focused on SAP ERP modernization, RISE with SAP, supply chain planning, data, and AI
  • Protect Argano brand standards while maintaining a distinct SAP point of view

Requirements

What you’ll need
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