Head of BU Marketing

Argano

. Lead, hire, and coach the BU marketing directors and product marketing leads across every Argano business unit .

Posted 11/11/2026full-timeRemote • Texas • United StatesLead💰 $190,000 - $205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading and coaching marketing teams, establishing marketing standards, and driving pipeline performance across business units. Proficient in orchestrating integrated marketing strategies and reporting results to senior leadership.

Highest-signal resume keywords

Leadership And CoachingMarketing Pipeline ManagementCross-Business-Unit CollaborationHubSpot And Salesforce ProficiencyCampaign Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBudget ManagementPerformance ReportingSales Story DevelopmentCampaign Messaging Standards

Soft Skills

CollaborationCoachingCommunicationStorytellingStrategic Thinking

Tools & Technologies

HubSpotSalesforce

Industry Keywords

Demand GenerationAccount-Based MarketingBrand StandardsGo-To-Market StrategyMarketing Plans

About the role

Key responsibilities & impact

Lead, hire, and coach the BU marketing directors and product marketing leads across every Argano business unit
Set a common format for BU marketing plans, budgets, and monthly operating reviews
Establish standards for messaging, campaigns, seller-facing assets, narratives, positioning, and persona/buyer maps
Build cross-business-unit stories across overlapping offerings
Turn client results into memorable sales stories and coach BU leads
Own marketing-sourced and marketing-influenced pipeline targets across all business units
Run weekly pipeline-generation cadences and monthly funnel-performance roll-ups
Partner on nurture, paid, ABM, webinar, field, whitespace, and dormant-account programs using HubSpot and Salesforce
Orchestrate Demand Center of Excellence and Brand/Creative capacity across business units
Partner on solution launches, analyst relations, publisher co-marketing, MDF programs, and joint go-to-market motions
Report BU marketing results, pipeline, and spend to the SVP of Marketing and BU leaders
Protect Argano brand standards while allowing business units to maintain publisher-specific points of view

Requirements

What you’ll need

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