Vice President – Demand Generation

Argano

. Build and lead Argano’s Demand Center of Excellence .

Posted 10/12/2026full-timeRemote • United StatesLead💰 $180,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in B2B marketing, with a strong focus on demand generation, account-based marketing (ABM), and integrated campaign strategy. Proven ability to lead cross-functional teams, manage pipeline targets, and execute data-driven marketing initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation LeadershipAccount-Based Marketing (ABM)Email Marketing StrategyMarketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementFunnel MathAttribution ReportingContent StrategyLead ScoringPipeline ForecastingCross-Sell CampaignsWebinar StrategyLifecycle Marketing

Soft Skills

Cross-Functional LeadershipCoaching and DevelopmentPlayer-Coach Mindset

Tools & Technologies

HubSpotMarketoSalesforceABM PlatformsWebinar Tools

Industry Keywords

Demand Center of ExcellenceIntegrated Campaign StrategyAccount PlanningEnterprise SoftwareServices Organization

About the role

Key responsibilities & impact

Build and lead Argano’s Demand Center of Excellence
Design the CoE charter, operating model, team structure, roles, intake, prioritization, and service-level model
Establish repeatable campaign containers and shared planning disciplines
Hire, coach, and develop campaign, ABM, email, webinar, and content professionals
Own integrated campaign strategy and execution across all Argano business units
Translate offerings, ICPs, and pipeline plans into annual and quarterly campaign plans with lead and pipeline targets
Tailor messaging, offers, and content to publisher ecosystems and priority industries
Drive cross-sell and install-base expansion campaigns
Build and execute tiered ABM programs for strategic named accounts
Align sales, account teams, and BDR/outbound around account selection, plays, and engagement
Establish intent, engagement, and account-scoring signals
Own email marketing, lifecycle and nurture architecture, database health, segmentation, deliverability, testing, and governance
Lead webinar and virtual-event strategy, promotion, follow-up, and conversion
Own content strategy, editorial planning, funnel-stage content mix, and demand-focused asset production
Partner on landing pages, forms, and digital conversion journeys
Define campaign operations requirements for build, routing, scoring, attribution, and reporting
Partner with Creative and Events to accelerate campaign production and connect events to pipeline motions
Establish lead definitions, hand-off SLAs, follow-up standards, and sales-marketing cadence
Own marketing-sourced lead and pipeline targets, forecasting and reporting weekly, monthly, and quarterly
Build funnel measurement and improve conversion, velocity, and cost per stage
Replace activity reporting with plan-based reporting
Manage the demand-generation budget and program mix for pipeline return

Requirements

What you’ll need

12+ years in B2B marketing
At least 5 years leading demand generation, campaigns, or ABM teams
Track record of building a demand function or center of excellence serving multiple business units, practices, or product lines
Proven accountability for pipeline targets and fluency with funnel math, attribution, and marketing-sourced pipeline reporting
Deep experience across ABM, email and lifecycle marketing, webinars, and content strategy
Working knowledge of marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
Working knowledge of ABM and intent platforms and webinar tools
Exceptional cross-functional leadership across sales, business-unit marketers, operations, creative, and events
Player-coach mindset
Preferred: experience with enterprise software publisher ecosystems
Preferred: install-base, cross-sell, and expansion marketing experience in a services organization
Preferred: experience partnering with or managing a BDR/outbound function
Preferred: familiarity with account-planning tools, Plan-on-a-Page or similar planning disciplines, and Forrester or SiriusDecisions demand frameworks

Benefits

Comp & perks

Argano is an equal-opportunity employer
Compensation range, bonus, and equity/LTI details are referenced but not provided