Head of Brand – Content

Aria InsurTech

. Own brand and content strategy for Vivian Weyll’s personal brand and Aria InsurTech across social media platforms .

Posted 11/11/2026full-timeRemote • Canada, United StatesLead💰 CA$100,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand and content strategy, with a strong focus on social media performance and trend analysis. Proven ability to lead creative teams, develop original ideas, and optimize content for measurable results.

Highest-signal resume keywords

Content Strategy DevelopmentSocial Media Performance OptimizationCreative Brief WritingTrend RecognitionContent KPI Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ResearchVideo EditingCreative DirectionContent Calendar ManagementIdea Development

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

Meta Business SuiteManyChatMonday.com

Industry Keywords

Insurance IndustryPersonal Brand GrowthShort-Form VideoContent TrendsWebinar Participation

About the role

Key responsibilities & impact

Own brand and content strategy for Vivian Weyll’s personal brand and Aria InsurTech across social media platforms
Research the insurance industry and content trends and turn findings into ideas
Collaborate daily with founders on top-of-funnel brand-building ideas
Create creative briefs with the idea, angle, hook, format, and references, owning ideas from brief to post
Identify relevant trends early and brief selected trends within the same week
Advise Vivian on effective content and what to film; plan and direct recording days
Coordinate editors and designers, review reels and YouTube edits, direct posts and thumbnails, and maintain schedules
Maintain a content calendar at least one month ahead around webinars and launches
Test formats, hooks, and platforms and turn successful experiments into repeatable formats
Track watch time, shares, saves, follows, and sign-ups weekly; optimize content and report to the Marketing Director
Work with founders and the Marketing Director as strategist and operator
Drive content performance that increases agent sign-ups, webinar participation, and purchases

Requirements

What you’ll need

3+ years leading a content or creative team
Experience growing a founder’s or creator’s personal brand on Instagram and short-form video, with measurable results
Deep industry and content research and original idea development; no AI in the ideas phase
Ability to write creative briefs covering the idea, angle, hook, format, and references
Early trend recognition and knowledge of platform-specific performance factors
Understanding of editing, including pacing, cuts, captions, and sound
Experience planning shoots and directing a founder or creator on camera
Ability to track content KPIs such as watch time, sends, saves, follows, and sign-ups
Experience with Meta Business Suite, ManyChat, and project tools such as Monday.com
Video editing experience is a bonus
Must be authorized to work in Canada without sponsorship; application requires work authorization responses
Mandatory 1–2 minute Loom video introduction with a working link

Benefits

Comp & perks

Fully remote; work from anywhere in the US or Canada
Work with a founder who has 150,000+ IG followers and is known as one of the top sales influencers in the industry
Freedom to innovate on content strategy and ideas
Budget for experiments with new formats and platforms
Opportunity to join a company on the path to major growth
Role growth as the company grows