Aria InsurTech

Content Marketing Manager

• Own brand and content strategy for Vivian Weyll’s personal brand and Aria InsurTech across social media platforms
• Research the insurance industry and content trends and turn findings into ideas
• Collaborate daily with founders on top-of-funnel brand-building ideas
• Create creative briefs with the idea, angle, hook, format, and references, owning ideas from brief to post
• Identify relevant trends early and brief selected trends within the same week
• Advise Vivian on effective content and what to film; plan and direct recording days
• Coordinate editors and designers, review reels and YouTube edits, direct posts and thumbnails, and maintain schedules
• Maintain a content calendar at least one month ahead around webinars and launches
• Test formats, hooks, and platforms and turn successful experiments into repeatable formats
• Track watch time, shares, saves, follows, and sign-ups weekly; optimize content and report to the Marketing Director
• Work with founders and the Marketing Director as strategist and operator
• Drive content performance that increases agent sign-ups, webinar participation, and purchases

Explore Head of Brand – Content at Aria InsurTech. Review requirements and application details.

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Head of Brand – Content