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Mid-Level Marketing & Content Analyst
Arista Digital. Support the content strategy and editorial calendar (customer engagement cadence) .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy, production, and copywriting, with a strong focus on B2B communications and audience engagement across multiple channels. Proficient in developing clear messaging and narratives that align with brand voice and support demand generation efforts.
Highest-signal resume keywords
Content StrategyCopywritingB2B CommunicationsSocial Media MarketingSEO Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content ProductionCampaign DevelopmentEmail MarketingWebsite Content DevelopmentStorytellingPresentation DevelopmentCustomer Journey MappingMessaging DevelopmentEditorial Calendar ManagementAudience Segmentation
Soft Skills
Excellent Writing SkillsCommunication SkillsCollaborationCreativityAttention to Detail
Tools & Technologies
WhatsAppLinkedInInstagramEmail PlatformsContent Management Systems
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Demand GenerationContent MarketingBrand DevelopmentSales EnablementCustomer Engagement
About the role
Key responsibilities & impact- Support the content strategy and editorial calendar (customer engagement cadence)
- Produce content for campaigns, websites, landing pages, emails, WhatsApp, LinkedIn, Instagram, and other channels
- Develop concepts, copy, headlines, scripts, briefs, and campaign narratives
- Translate products, solutions, and differentiators into clear, relevant messaging
- Develop content for different audiences, segments, and stages of the customer journey
- Produce presentations and commercial, corporate, and sales enablement materials
- Develop content for events, awards, launches, and relationship-building initiatives
- Support demand generation, nurturing, and conversion campaigns
- Ensure consistency in positioning, language, and tone of voice
- Support the ongoing development of the brand’s language guide, tone of voice, and key messages
- Liaise with content and social media partners and vendors
Requirements
What you’ll need- Excellent writing skills
- Experience with content strategy and production
- Knowledge of copywriting and storytelling
- Experience with B2B communications and content is a significant advantage
- Experience with social media, email marketing, and WhatsApp
- Knowledge of website and landing page content
- Basic understanding of SEO
- Bachelor’s degree
Benefits
Comp & perks- Transportation allowance
- Meal benefit
- Medical insurance
- Dental insurance
- Breakfast
- Birthday day off
- Life insurance
- Food allowance
- Hybrid work model