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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing LiveOps campaigns, utilizing A/B testing and data analysis to enhance user engagement and retention. Proficient in managing cross-functional collaboration and communication to drive successful marketing initiatives in the gaming industry.
Highest-signal resume keywords
LiveOps Campaign ManagementA/B Testing ExperienceData Analysis SkillsCustomer Segmentation ImplementationMobile Gaming Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionA/B TestingData AnalysisSQLUser Behavior AnalysisRetention CampaignsContent MarketingLifecycle FlowsSegmentationPerformance Monitoring
Soft Skills
Attention to DetailCommunication SkillsPlanning SkillsCollaborationSelf-Starter
Tools & Technologies
Real-Time Monitoring DashboardsIn-House ToolsCommunity Pages
Industry Keywords
F2P GamesSocial Casino GamesMobile GamesEngagementCustomer LTV
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Execute and optimise LiveOps campaigns, with input into design
- Deliver in-app engagement events, sales and special offers, lifecycle flows, content and feature marketing, and new content promotions
- Manage out-of-app communications including push notifications and emails
- Develop community pages and content
- Execute retention campaigns and features
- Lead research initiatives
- Use segmentation, A/B testing, and analysis to improve campaigns and activities
- Ensure A/B tests have clear objectives, hypotheses, robust methods, and decisive outcomes
- Own the campaign calendar and marketing roadmap with the Senior GameOps Manager
- Improve in-house tools, internal and external processes, interdepartmental communication, and organisational learnings
- Work with data scientists and analysts to produce reports, analysis, A/B test conclusions, and real-time monitoring dashboards
- Collaborate with developers, QA managers, VIP managers, customer service agents, artists, UI designers, UA managers, and central teams
- Identify user behaviour trends, understand key motivators, and drive data-proven results
- Monitor competitors' GameOps events and activities
- Focus on error-free delivery and attention to detail
Requirements
What you’ll need- Experience running campaigns in a relevant industry; F2P and social Casino games experience is a plus
- Experience in mobile and Facebook games preferred
- Analytical and data-driven mindset
- Experience running A/B tests
- Ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced, changing environment
- Experience implementing and managing initiatives driven by personalisation, customer segmentation, engagement, and customer LTV
- Some SQL experience is a bonus
- Good communication and presentation skills
- Detail-oriented with a strong focus on delivering results
- Strong coordination and planning skills
- Self-starter who continuously seeks ways to improve processes
- Well-articulated and professional
- Collaborative and supportive team player
- Eager to join a small but growing team
- Must be able to work collaboratively and communicate effectively across teams
Benefits
Comp & perks- Annual bonuses and incentives may be available depending on role and location
- Health and wellbeing benefits may be available depending on role and location
- Paid time off may be available depending on role and location
- Retirement plans may be available depending on role and location
- Insurance coverage may be available depending on role and location
- Other local or statutory benefits may be available depending on role and location