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Product Marketing Manager
Aristocrat. Assist in creating and implementing product marketing strategies for Aristocrat's land-based and omni-channel content portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategies, go-to-market planning, and cross-functional collaboration within the gaming and entertainment sectors. Proficient in developing compelling product narratives and sales enablement materials while ensuring compliance with brand and legal standards.
Highest-signal resume keywords
Product Marketing StrategyGo-To-Market PlanningCross-Functional Team CoordinationProject ManagementSales Enablement Materials Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentLaunch PlansMarket ResearchCompetitive AnalysisCustomer Insights ApplicationAnalytical SkillsAttention to DetailCreative Problem-SolvingIntellectual Curiosity
Soft Skills
Excellent Written CommunicationVerbal CommunicationPresentation SkillsRelationship ManagementProject Management Skills
Tools & Technologies
WrikeMonday.comAsana
Industry Keywords
GamingEntertainmentTechnologyCommercializationBrand MarketingRegulated EnvironmentCustomer Experience
About the role
Key responsibilities & impact- Assist in creating and implementing product marketing strategies for Aristocrat's land-based and omni-channel content portfolio
- Translate product roadmaps, game and intellectual property strengths, customer needs, and market dynamics into positioning, messaging, value propositions, and go-to-market plans
- Partner with Product, Studios, and Commercial teams to align product marketing priorities with product plans and customer opportunities
- Plan and coordinate product launches and commercialization activities
- Manage launch readiness, timelines, collaborator alignment, and post-launch follow-through
- Develop sales enablement and customer-facing materials, including product presentations, pitch decks, game specification sheets, launch toolkits, and content library assets
- Collaborate with Customer Marketing and Performance teams to tailor product stories and programs for customer segments, regions, and commercial priorities
- Partner with Creative and Events teams on campaign assets, trade-show experiences, product demonstrations, and promotional materials
- Conduct market, customer, and competitive research to identify trends, insights, opportunities, and risks
- Partner with Marketing Analytics and Digital/MarTech teams to define success measures, evaluate performance, and recommend improvements
- Maintain operating rigor across initiatives through clear briefs, prioritization, workflow visibility, asset organization, and collaborator communication
- Build relationships with internal partners and external collaborators to support consistent product narratives and coordinated execution
- Ensure product marketing activities and materials align with brand standards, legal and compliance requirements, responsible gameplay principles, company policies, and applicable jurisdictional requirements
- Report to the Senior Director, Product Marketing, Content (Omni)
Requirements
What you’ll need- 5+ years of experience in product marketing, go-to-market strategy, brand marketing, commercialization, or a related field
- Preferably experience within gaming, entertainment, or technology
- Experience developing product positioning, messaging, launch plans, and sales enablement materials
- Strong project management skills
- Experience coordinating cross-functional teams and delivering results on time
- Experience with project management software, including Wrike, Monday.com, or Asana
- Excellent written, verbal, presentation, and relationship-management skills
- Ability to simplify complex product information into compelling stories
- Analytical outlook and strong customer focus
- Ability to apply market, customer, competitive, and performance insights
- Experience working effectively in a matrixed, global, and cross-functional environment
- Good judgment and attention to detail
- Ability to work with legal, compliance, brand, governance, and jurisdictional requirements in a regulated environment
- Creative problem-solving skills
- Intellectual curiosity and passion for gaming content and customer experiences
- Bachelor's degree in Marketing, Business, Communications, or a related area, or equivalent experience
Benefits
Comp & perks- Annual bonuses and incentives may be available depending on role and location
- Health and wellbeing benefits may be available depending on role and location
- Paid time off may be available depending on role and location
- Retirement plans may be available depending on role and location
- Insurance coverage may be available depending on role and location
- Other local or statutory benefits may be available depending on role and location
- Comprehensive pay and benefits package
- Pay-for-performance compensation approach