Communications Specialist

Arizona State University

. Design, implement, evaluate and manage targeted communication campaigns and experiences aligned with student recruitment and persistence goals .

Posted 10/23/2026full-timeScottsdale • Arizona • United StatesMid-LevelSenior💰 $71,500 - $74,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and managing targeted communication campaigns using Salesforce Marketing Cloud and data-driven strategies to enhance student recruitment and retention. Proficient in creating engaging content and optimizing multi-channel communication flows to improve student outcomes.

Highest-signal resume keywords

Salesforce Marketing CloudEmail Campaign ManagementHTML, CSS, AMPscript ProficiencyData Analysis and InsightsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Design and ImplementationMass Communication StrategiesDynamic Content CreationMultivariate TestingEmail Template Development

Soft Skills

Strong Organizational SkillsCreative Problem-SolvingAdaptability in Fast-Paced Environments

Tools & Technologies

Marketing Cloud EinsteinJourney BuilderEmail Service Providers

Industry Keywords

Higher EducationStudent RecruitmentEngagement ChannelsRegulatory ComplianceMarket Research

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design, implement, evaluate and manage targeted communication campaigns and experiences aligned with student recruitment and persistence goals
Reach national and international audiences through email, SMS and other engagement channels
Create, deploy and measure mass communication campaigns
Manage multiple campaigns in coordination with project leads and stakeholders, reporting results to leadership and client units
Develop and manage end-to-end communication flows guiding prospective students from college choice through enrollment and supporting current students through registration, financial aid and degree completion
Champion AI-driven personalization at scale using Marketing Cloud Einstein, Claude and other emerging tools
Use data-first methods to identify student pain points, run multivariate tests, validate audience targeting against business rules, and track engagement and ROI
Partner with academic units, support services, CRM, success center, enrollment center, data teams and colleges/units to gather requirements and build communication strategies
Develop contextual and motivational content, including resources, eligibility, benefits, alumni success stories and milestone celebrations
Implement targeted re-engagement strategies for prospective and current students
Perform QA testing on personalization, dynamic content, segmentation rules and regulatory compliance
Create, design, schedule and optimize campaigns across email, SMS, dialer, app notifications and ringless voicemail
Build and troubleshoot email templates using dynamic content, AMPscript, interactive content, personalization logic, segmentation and rendering
Serve as a resource on design and layout best practices
Prioritize work, solve problems and contribute ideas and journey mapping to improve student outcomes
Write and review content for ASU and corporate partner brand compliance
Document learners' communication experiences across products
Contribute to market research to understand and segment student audiences
Coordinate or assume other duties or projects as assigned

Requirements

What you’ll need

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved
Bachelor's degree or higher in a related field preferred as a desired qualification
Experience with Salesforce Marketing Cloud, including Journey Builder
Demonstrated proficiency creating mobile, responsive email communications and email templates using HTML, CSS, and AMPscript
Proven record of developing, executing, and analyzing marketing communication campaigns, including documenting and visualizing communication experiences
Strong organizational skills with the ability to manage multiple projects simultaneously
Experience conducting 1:1 and mass communication campaigns across email and SMS, preferably in a higher education setting
Experience working effectively with others to ensure projects meet deadlines and budgets
Experience analyzing campaign and research data and translating findings into actionable insights
Passion for new technologies, including AI tools and their application to prospective and current student communications
Creative and strategic problem-solving skills
Ability to thrive, adapt and reprioritize tasks in a fast-paced, ever-changing environment
Cover letter must answer whether the applicant has built and deployed mass communications using email service providers to audiences larger than 5,000, and identify previously used providers
Eligibility to work in the United States; ASU EdPlus will not sponsor this position
Successful completion of criminal background, work history, academic credential, license and certification verification
Successful completion of fingerprint check

Benefits

Comp & perks

Healthcare
Financial security
Retirement
Family resources
Tuition reduction for eligible ASU employees, their dependents and spouse
Discounts
Flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy
Pre-employment screening and background check
Fingerprint check