Social Media Manager

Arizona State University

. Oversee social media strategies and management and reporting of vendor-implemented strategies .

Posted 9/24/2026full-timeTempe • Arizona • United StatesMid-LevelSenior💰 $54,600 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy development and execution, with a strong focus on audience engagement and performance analysis. Proficient in managing social media platforms and tools, creating compelling content, and collaborating with diverse teams in a higher education context.

Highest-signal resume keywords

Social Media Strategy DevelopmentExperience in Higher Education MarketingSocial Media Analytics ToolsContent Creation for Social MediaStrong Organizational Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media ManagementSEO Best PracticesDigital KPI AnalysisContent Calendar CreationPhoto and Video CaptureShort-Form Content CreationCommunity ManagementPlatform-Specific Content DesignSocial Media MonitoringAudience Engagement Strategies

Soft Skills

Excellent Communication SkillsAttention to DetailAbility to Work in Fast-Paced EnvironmentsCollaboration SkillsOrganizational Skills

Tools & Technologies

Social Media Scheduling ToolsSocial Media Monitoring ToolsAdobe Creative SuiteInDesignIllustratorPremier ProPhotoshop

Industry Keywords

Higher EducationMarComm PlanningDigital Communication Best PracticesAP StyleASU Brand Writing Style

About the role

Key responsibilities & impact

Oversee social media strategies and management and reporting of vendor-implemented strategies
Provide direction for social media strategy, including SEO/GEO best practices and audience engagement across social platforms
Design audience-building and social engagement strategies using performance-based and earned media tactics
Create an annual social media content calendar aligned with MarComm planning
Monitor higher education social media trends, platform updates, and digital communication best practices
Manage social media monitoring tools and analyze share of voice and social listening
Develop actionable reporting for social media and influencer-related content and communicate insights to internal stakeholders and leadership
Analyze digital KPIs and provide measurable insights to maximize campaign performance
Manage day-to-day operations across Instagram, Facebook, LinkedIn, and other organizational social media platforms
Create compelling, platform-specific content aligned with organizational goals and target audiences
Oversee community management, including comments, direct messages, and conversations; respond and escalate issues as needed
Manage platform settings, account access, permissions, and governance for security and compliance
Coordinate social media support for campaigns, events, and institutional initiatives
Supervise the social media student worker team
Maintain collaborative relationships with team members, project managers, multimedia, SEO, content teams, and outside constituencies
Serve as W. P. Carey School representative on campus-wide social media initiatives
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved
Experience working in marketing and communications within the higher education context
Demonstrated strong organizational skills with the ability to manage multiple deadlines and priorities
Demonstrated experience creating and executing social media content for an organization or brand
Demonstrated knowledge of social media platforms, including Instagram, LinkedIn, and Facebook
Experience using social media scheduling, monitoring and analytics tools
Experience capturing photos and video and creating short-form content for social and digital channels
Experience leading social media strategy in a professional context
Demonstrated strong attention to detail and ability to identify errors or inconsistencies in copy, links, assets, or schedules
Demonstrated ability to work in a fast-paced, collaborative environment
Familiarity with AP style and/or ASU brand writing style preferred
Excellent communication skills
Familiarity with Adobe Creative Suite, including InDesign, Illustrator, Premier Pro, and Photoshop
Cover letter required
Resume or CV required
Successful pre-employment screening, background check, and fingerprint check required

Benefits

Comp & perks

Comprehensive benefits package
Hybrid work eligibility in the State of Arizona
Relocation assistance resources
ASU tobacco-free university
Pre-employment screening and background check
Fingerprint check for this safety/security-sensitive position