Customer Segmentation Analyst

Arlo Technologies, Inc.

. Build and manage customer cohorts and segments based on customer behavior, lifecycle stage, device ownership, subscription status, engagement, and other signals .

Posted 10/6/2026full-timeIrvine • California • United StatesMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, customer segmentation, and lifecycle strategy, with a strong ability to translate complex data into actionable insights. Proficient in using data visualization tools and marketing automation platforms to enhance customer engagement and optimize business outcomes.

Highest-signal resume keywords

Marketing AnalyticsCustomer SegmentationLifecycle/CRM AnalyticsSQLKlaviyo

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer CohortsPerformance AnalysisDashboard DevelopmentData VisualizationSubscription Conversion AnalysisChurn Reduction StrategiesCohort DefinitionsTest DesignOngoing Tracking

Soft Skills

Attention to DetailCuriosityProblem-Solving MindsetWritten CommunicationVerbal Communication

Tools & Technologies

TableauAmplitudeMarketing Automation Platforms

Industry Keywords

Customer BehaviorLifecycle StageEngagementBusiness IntelligenceData Questions

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Build and manage customer cohorts and segments based on customer behavior, lifecycle stage, device ownership, subscription status, engagement, and other signals
Own recurring lifecycle marketing dashboards and reporting
Analyze flow and campaign performance to identify opportunities to improve customer engagement and business outcomes
Turn reporting into actionable insights and recommendations for lifecycle strategy, testing priorities, messaging, and channel decisions
Partner with Product, Growth, and Engineering teams to investigate data questions, validate source data, and improve understanding of customer data flow
Translate technical data concepts and findings into clear, practical marketing language
Support analysis related to subscription conversion, service adoption, plan upgrades, retention, churn reduction, and customer lifetime value
Create and maintain measurement approaches for lifecycle journeys, including cohort definitions, baseline performance, test design, and ongoing tracking
Help establish a consistent reporting and insights process for optimizing existing programs
Drive improved visibility into customer behavior and lifecycle program performance

Requirements

What you’ll need

5+ years of experience in marketing analytics, customer segmentation, lifecycle/CRM analytics, business intelligence, or a related field
Experience working with customer, behavioral, subscription, or product data to build cohorts and inform business decisions
Hands-on experience with reporting, dashboard development, performance analysis, and turning data into actionable recommendations
Experience with Klaviyo or a similar marketing automation platform
Working knowledge of SQL, Tableau, Amplitude, and data visualization
Ability to investigate data questions independently and communicate findings clearly
Ability to work cross-functionally and collaboratively with technical and non-technical teams in a fast-paced environment
Strong attention to detail, curiosity, and a practical, problem-solving mindset
Excellent written and verbal communication skills
Ability to make complex analysis easy to understand

Benefits

Comp & perks

Bonus
Equity
Full range of benefits
Reasonable accommodations for applicants and employees with disabilities, pregnancy-related medical conditions, or sincerely held religious beliefs, observances, and practices