Arlo Technologies, Inc.

Analyst

• Build and manage customer cohorts and segments based on customer behavior, lifecycle stage, device ownership, subscription status, engagement, and other signals
• Own recurring lifecycle marketing dashboards and reporting
• Analyze flow and campaign performance to identify opportunities to improve customer engagement and business outcomes
• Turn reporting into actionable insights and recommendations for lifecycle strategy, testing priorities, messaging, and channel decisions
• Partner with Product, Growth, and Engineering teams to investigate data questions, validate source data, and improve understanding of customer data flow
• Translate technical data concepts and findings into clear, practical marketing language
• Support analysis related to subscription conversion, service adoption, plan upgrades, retention, churn reduction, and customer lifetime value
• Create and maintain measurement approaches for lifecycle journeys, including cohort definitions, baseline performance, test design, and ongoing tracking
• Help establish a consistent reporting and insights process for optimizing existing programs
• Drive improved visibility into customer behavior and lifecycle program performance

Explore Customer Segmentation Analyst at Arlo Technologies, Inc.. Review requirements and application details.