Specification Sales Manager

Armstrong Fluid Technology

. Build, strengthen, and maintain relationships with building owners, operators, developers, consultants, contractors, and other key stakeholders .

Posted 10/6/2026full-timeManchester • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in technical mechanical specification sales and application engineering, with a strong focus on HVAC solutions, energy efficiency, and customer engagement. Proven ability to build relationships with key stakeholders and influence design decisions throughout project lifecycles.

Highest-signal resume keywords

Technical Mechanical Specification SalesHVAC Solutions ExpertiseCross-Functional Team CollaborationCRM Platform ProficiencyCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Mechanical EngineeringApplication EngineeringEnergy-Efficient HVAC SolutionsPumps and Hydronic SystemsConstruction Drawing InterpretationData Centre SystemsDistrict Energy NetworksSpecification SalesAnalytical Sales PerformanceTechnical Training Delivery

Soft Skills

Relationship BuildingInfluencing SkillsCommercial AwarenessProblem-SolvingAdaptability

Tools & Technologies

CRM PlatformsTechnical Sales ToolsDigital PlatformsAsset Management Systems

Industry Keywords

Building Services SystemsEnergy EfficiencySustainability InitiativesCarbon Reduction InitiativesRegulatory Requirements

About the role

Key responsibilities & impact

Build, strengthen, and maintain relationships with building owners, operators, developers, consultants, contractors, and other key stakeholders
Position Armstrong products as the Basis of Design for major projects across the North of the UK
Engage customers to understand technical and commercial requirements, uncover opportunities, and influence bid criteria at early design stages
Target commercial design-build, district energy, healthcare, industrial, and data centre markets
Develop tailored solution packages with internal technical and commercial teams
Leverage government-funded infrastructure programmes, sustainability initiatives, and energy-efficiency mandates
Represent Armstrong at industry exhibitions, networking events, CPDs, and professional forums
Develop long-term relationships with national clients and provide technical and commercial support throughout project lifecycles
Gather, analyse, and communicate customer insights to influence national strategy
Promote Armstrong’s portfolio of pumps, HVAC solutions, digital technologies, and energy-efficient systems
Develop territory plans with KPIs, growth objectives, and competitive strategies to achieve sales targets
Apply technical knowledge and consultative selling to secure specifications, close opportunities, and expand market share
Maintain CRM records of customer interactions, opportunities, and pipeline activities
Monitor and report on market trends, competitor activity, and regional project opportunities
Produce structured bi-weekly activity reports
Collaborate with engineering, customer service, marketing, and senior management teams
Contribute to cross-functional projects supporting national presence and strategic growth
Participate in trade associations and industry bodies to maintain professional knowledge and industry influence

Requirements

What you’ll need

University degree in Engineering, Mechanical Engineering, or an equivalent combination of technical sales, business development, and industry experience
Substantial experience in technical mechanical specification sales, application engineering, business development, or related HVAC, hydronic, pumping, heat network, district energy, or data centre sectors
Experience working with consultants, end users, building owners, developers, contractors, and operators throughout the project lifecycle
Proven track record in end-user specification sales and influencing design decisions
Experience positioning complex mechanical and digital solutions as the Basis of Design within major projects
Familiarity with Asset Management Systems, maintenance methodologies, and performance-focused building operations
Ability to lead and collaborate within cross-functional teams
Willingness and ability to travel throughout the region approximately 50–60% of the time
Strong understanding of mechanical building services systems, pumps, chilled water, heating water, heat transfer, hydronic systems, energy-efficient HVAC solutions, district energy networks, and critical cooling infrastructure
Ability to read and interpret construction drawings, layouts, specifications, and electrical/hydraulic schematics
Experience securing product specifications during early design stages (RIBA Stages 1–4)
Highly proficient use of CRM platforms for pipelines, forecasts, activity analysis, and reporting
Experience using technical sales tools, digital platforms, and structured processes
Excellent presentation, communication, and technical training skills
Ability to deliver CPDs, technical workshops, solution demonstrations, and strategic customer engagement programmes
Ability to translate customer operational, energy, sustainability, resilience, and performance requirements into engineered solutions
Advanced analytical and data-driven approach to sales performance, market trends, competitive dynamics, and specification opportunities
Familiarity with industry standards, regulatory requirements, energy efficiency, and carbon reduction initiatives
Strong relationship-building, influencing, commercial awareness, pipeline management, forecasting, opportunity qualification, reporting, problem-solving, organisation, planning, adaptability, and customer-focus skills

Benefits

Comp & perks

Learning and professional growth opportunities
Opportunities to contribute to reducing carbon emissions and energy costs
Global community and collaborative workplace
Agile and dynamic workplace
Opportunities to participate in industry exhibitions, networking events, CPDs, professional forums, trade associations, and industry bodies