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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on Google Ads, LinkedIn Campaign Manager, and SEO strategies. Proven ability to manage budgets, optimize campaigns, and deliver measurable results in a B2B environment.
Highest-signal resume keywords
Google Ads ManagementLinkedIn Campaign ManagementTechnical SEO AuditsConversion Rate Optimization (CRO)Salesforce Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingSEO StrategyA/B TestingKeyword StrategyContent BriefingPipeline ReportingCampaign ManagementData AnalysisBudget ManagementAudience Targeting
Soft Skills
Project ManagementCommunication SkillsCollaborationStakeholder ManagementAdaptability
Tools & Technologies
Google Tag ManagerGA4SalesforceHubSpotZoomInfoGongAI Tools
Industry Keywords
B2B MarketingDemand GenerationAccount-Based Marketing (ABM)FintechGrowth Marketing
About the role
Key responsibilities & impact- Own Google Ads and LinkedIn paid media strategy and execution, including account structure, budgets, bids, audiences, creative testing, and performance
- Build the organic SEO and AI-search program, including technical foundations, on-page optimization, keyword strategy, and content briefs
- Own top-of-funnel demand programs such as search and social capture, content syndication, retargeting, and paid ABM
- Own landing pages, A/B testing, form and funnel optimization, and Qualified chatbot conversion routing through Salesforce
- Manage tracking and reporting, including UTM discipline, Salesforce campaign hygiene, and pipeline-by-channel reporting
- Work directly in marketing platforms and data without an intermediary vendor
- Report digital contribution to pipeline by vertical using sales-aligned metrics
- Cut spend on underperforming programs and act quickly on optimization opportunities
- Collaborate with Demand Gen, Sales, Vertical Marketing Managers, Marketing Ops, and RevOps
- Report to the Head of Marketing
- Build paid media ownership, SEO foundations, and conversion testing within the first 90 days
- Deliver pipeline dashboards, growing organic traffic, and program-attributed deals within six months
Requirements
What you’ll need- 5+ years running performance marketing hands-on for B2B, with real budget ownership
- Proven fluency in Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and CRM/MAP platforms
- Experience with Salesforce and HubSpot; ZoomInfo and Gong are also used
- Ability to run technical SEO audits, brief content, and explain search visibility, including AI search
- CRO experience with testing frameworks
- Pipeline-first mindset focused on opportunities and revenue influenced
- Strong project management and communication skills
- Ability to manage multiple campaigns and stakeholders with clear briefs and tight timelines
- Comfort working as a team of one with agency-sized scope
- Habitual use of AI tools for analysis, reporting, briefs, and creative iteration
- Fintech experience or selling into financial institutions (nice to have)
- ABM platform experience and tiered account strategy (nice to have)
- Experience marketing embedded/API products or private label offerings (nice to have)
- Background in growth, social, or partner marketing (nice to have)
- Experience with behavioral and intent data for targeting (nice to have)
- Design/creative sense for briefing ad creative (nice to have)
Benefits
Comp & perks- Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
- Unlimited PTO and sick leave + 14 company holidays
- 100% 401k match up to 4% with immediate vesting
- Generous and competitive parental leave for all parents
- $1,000 desk setup subsidy
- $100/month wifi/cell phone expense subsidy
- Summer Fridays (half-day Fridays) typically from late May to the end of August
- Commuter benefits for those who choose to go into the New York City or San Francisco office spaces
- Incentive Stock Option (ISO) grant, subject to Board approval
