Vertical Marketing Manager

Array

. Define and execute a vertical marketing strategy for the assigned GTM Pod .

Posted 9/29/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing vertical marketing strategies, with a strong focus on personalized messaging and account-based marketing. Proven ability to analyze performance metrics and drive measurable pipeline and revenue impact in high-growth SaaS and fintech environments.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based Marketing (ABM)Data-Centric MessagingProject Management SkillsAnalytical Rigor

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Vertical Marketing StrategyPersonalized Messaging FrameworksCampaign ExecutionKPI TrackingCompetitive Positioning

Soft Skills

Cross-Functional CollaborationInfluencing StakeholdersProject Management

Tools & Technologies

AI ToolsMarketing Automation Platforms

Industry Keywords

SaaSFintechFinancial ServicesGTM StrategyMarket Insights

About the role

Key responsibilities & impact

Define and execute a vertical marketing strategy for the assigned GTM Pod
Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion
Build personalized messaging frameworks by account tier, persona, and pain point
Partner with Product, Data, and Marketing to embed differentiated data and insights into account narratives
Translate complex, data-rich capabilities into industry-specific messaging for economic buyers and technical stakeholders
Deliver field-ready enablement including decks, playbooks, battlecards, ROI tools, and customer stories
Use AI tools to think, build, and ship faster
Build and execute personalized campaigns that generate qualified pipeline from priority accounts
Increase vertical awareness and position Array as the standard for embedded financial wellness, identity, and privacy products
Coordinate integrated campaigns across email, webinars, paid and organic channels, outreach, and in-person experiences
Partner with RevOps to define success metrics, analyze performance, and iterate campaigns
Act as vertical marketing owner during planning cycles and QBRs
Influence Product, Sales, Data, RevOps, and Marketing stakeholders to commercialize new capabilities
Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth
Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions
Report to the Senior Partner, Marketing

Requirements

What you’ll need

5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, financial services, or adjacent environments
Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs
Strong ability to translate complex, data-centric technology into clear, compelling industry narratives
Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
Analytical rigor and experience tying marketing programs to business outcomes
Strong project management skills and ability to drive multiple initiatives simultaneously in a fast-paced environment
Instinctive use of AI to accelerate work
Must be located in the USA or Canada

Benefits

Comp & perks

Incentive Stock Option (ISO) grant, subject to Board approval
Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
Unlimited PTO and sick leave + 14 company holidays
100% 401k match up to 4% with immediate vesting
Generous and competitive parental leave for all parents
$1,000 desk setup subsidy for remote office
$100/month subsidy for wifi/cell phone expenses
Summer Fridays (half-day Fridays) typically from late May to the end of August
Commuter benefits for those who choose to go into the New York City or San Francisco office spaces