Senior Vice President, Marketing & New Product Strategy

ARS Pharmaceuticals, Inc.

. Set and deliver the commercial strategy for ARS Pharmaceuticals’ current and future portfolio .

Posted 11/12/2026full-timeRemote • United StatesSenior💰 $365,000 - $405,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commercial strategies and marketing functions within the pharmaceutical industry, with a strong focus on brand performance, product planning, and cross-functional team leadership. Proven ability to navigate regulatory pathways and develop effective HCP marketing strategies.

Highest-signal resume keywords

Pharmaceutical Industry ExperienceMarketing LeadershipBrand Strategy DevelopmentCross-Functional Team LeadershipRegulatory Pathways Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

New Product PlanningPortfolio StrategyMarket AssessmentBusiness DevelopmentHCP Marketing StrategiesTarget Product ProfilesPerformance TrackingPayer DynamicsBudget ManagementCommercial Evaluation

Soft Skills

Excellent CommunicationEntrepreneurial LeadershipAbility to Manage Multiple PrioritiesExecutive PresenceRelationship Building

Industry Keywords

AllergyImmunologyDermatologyDrug Development ProcessRegulatory ComplianceMarket AccessConsumer MarketingOmnichannel ProgramsCorporate CommunicationsAdvocacy Organizations

About the role

Key responsibilities & impact

Set and deliver the commercial strategy for ARS Pharmaceuticals’ current and future portfolio
Lead the U.S. marketing function for neffy®
Lead new product planning for the pipeline
Manage neffy® ex-US supply partnerships
Lead Public Relations and Advocacy
Coordinate cross-functional integrated project plans for development assets
Establish asset strategy, milestones, and timelines and hold the organization accountable
Shape brand positioning, portfolio priorities, and budget allocation
Contribute to business development decisions, including commercial evaluation and due diligence
Lead neffy® brand strategy, annual brand planning, HCP and consumer marketing, omnichannel and digital programs, analytics, and performance tracking
Develop target product profiles, positioning, segmentation, launch archetypes, and pre-launch roadmaps
Define market opportunities, patient journeys, treatment pathways, and payer dynamics
Serve as commercial lead for ex-US supply partners and conduct business reviews
Lead external communications, media relations, advocacy, and corporate communications
Manage marketing, public relations and advocacy, and new product planning budgets
Build and lead a high-performing team across marketing, public relations and advocacy, and new product planning
Ensure promotional, communications, and partner activities comply with company policies and applicable regulations
Report to the Chief Commercial Officer and partner with Sales, Market Access, Medical Affairs, Clinical Development, Regulatory, Commercial Operations, Finance, Legal, and Business Development

Requirements

What you’ll need

Bachelor’s degree from an accredited college or university, preferably in business or life sciences; equivalent combination of education and experience will be considered
Minimum 20+ years of pharmaceutical/biotech industry experience
At least 10 years in progressive marketing leadership roles
Strong track record of brand performance
Experience in new product planning, portfolio strategy, or leading cross-functional development teams
Experience shaping target product profiles and pre-launch plans
Experience launching products, ideally with an emerging or startup pharmaceutical company
Experience leading successful HCP-focused brand strategies
Experience working with ex-US or alliance partners
Experience evaluating in-licensing or acquisition opportunities is a plus
Strongly preferred: Experience in Allergy/Immunology and/or Dermatology
Strong strategic and enterprise mindset
Ability to lead integrated, cross-functional teams without direct authority
Deep understanding of the drug development process and regulatory pathways
Strong business acumen, market assessment, and business-case development skills
Understanding of reimbursement landscape, payer dynamics, and pricing considerations
Demonstrated success developing and executing HCP marketing strategies that drive provider behavior change
Deep understanding of prescriber decision-making and pharmaceutical industry trends
Experience building external relationships with partners, advocacy organizations, professional societies, and media
Excellent communication and executive presence
Entrepreneurial, hands-on leadership style
Ability to thrive in a fast-paced environment while managing multiple priorities
Able to travel up to 30%, including domestic and international travel

Benefits

Comp & perks

Discretionary annual performance bonus
Equity
401k matching
100% employer paid Medical, Dental & Vision for employees
Excellent benefits package
Highly competitive compensation & benefits package
Reasonable accommodation for qualified individuals with disabilities