Commercial Marketing Executive – Retention

Arsenal F.C

. Plan, execute and optimise retention marketing campaigns across owned, paid and earned channels .

Posted 11/9/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing retention marketing campaigns across various channels, leveraging audience insights and performance data to optimize supporter engagement. Strong ability to collaborate with stakeholders and manage agency relationships while delivering measurable results.

Highest-signal resume keywords

Retention Marketing CampaignsPerformance Data AnalysisEmail Marketing ToolsStakeholder CollaborationCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention MarketingCampaign OptimizationData InterpretationAudience InsightsKPI Tracking

Soft Skills

Excellent CommunicationCollaboration

Tools & Technologies

Email Marketing Platforms

Certifications & Qualifications

DBS Check

Industry Keywords

Paid MediaOwned MediaEarned MediaStakeholder ManagementSupporter Engagement

About the role

Key responsibilities & impact

Plan, execute and optimise retention marketing campaigns across owned, paid and earned channels
Manage relationships with stakeholders across seasonal memberships, ticketing and hospitality
Design and optimise supporter experiences across multiple touchpoints
Review engagement data, identify opportunities and recommend improvements
Work with internal teams and agency partners to produce channel-specific creative assets
Use audience insights and performance data to deliver targeted campaigns
Collaborate with Digital and Insights colleagues to track KPIs and deliver performance reporting
Connect campaigns across content, retail and other commercial areas to maximise supporter engagement

Requirements

What you’ll need

Experience supporting commercially focused retention marketing campaigns that have delivered measurable results
Understanding of how paid, owned and earned media channels work together to achieve campaign objectives
Hands-on experience using owned-channel marketing platforms, including email marketing tools
Ability to interpret performance data and translate insights into actionable recommendations
Ability to collaborate with stakeholders and manage external agency relationships
Excellent communication skills
Commercial acumen and accountability
Successful candidates must complete a DBS check and other essential background checks before employment

Benefits

Comp & perks

An exciting reward and recognition scheme
Generous holiday allowance which increases with length of service
Great internal learning and development programmes
A flexible hybrid working model
Priority access to apply for match tickets
A competitive health and wellbeing benefits package
A leading Employee Assistance Programme
Great discounts with some of our Partners
Opportunity to play a vital role in delivering the ED&I strategy by joining an Employee Network