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Director, GTM Strategy, Planning & Analytics
Articulate. Lead the end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in GTM strategy, planning, and analytics, with a strong focus on performance management and data governance. Proven ability to lead cross-functional teams and influence senior stakeholders to drive business objectives.
Highest-signal resume keywords
GTM StrategyPerformance ManagementData StrategyCompensation StrategyPeople Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
GTM PlanningForecastingTarget SettingCapacity PlanningAnalyticsMetric GovernanceSaaS MetricsCompensation AnalyticsData StandardsBusiness Logic
Soft Skills
LeadershipCommunicationPrioritizationJudgmentInfluencing
Tools & Technologies
CRMData WarehouseBusiness IntelligenceGTM Execution Environments
Industry Keywords
B2B SaaSRevenue OperationsBusiness OperationsCustomer Lifecycle Performance
About the role
Key responsibilities & impact- Lead the end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management
- Translate company growth objectives into aligned GTM targets, resource plans, and execution strategies across functions, segments, regions, and products
- Establish and improve GTM operating rhythms, planning cycles, forecast reviews, executive business reviews, and performance-management processes
- Develop planning frameworks, governance models, and operating standards
- Evaluate GTM investment tradeoffs and recommend capacity, coverage, demand generation, retention, enablement, and other investments
- Define GTM performance measurement frameworks and lead analytics and insights
- Establish priorities for GTM analytics and translate complex performance into decision-ready recommendations
- Lead GTM data strategy and governance, including business logic, metric definitions, data standards, lineage, quality, and usage
- Oversee prioritization of GTM data initiatives and ensure governed data supports forecasting, pipeline management, compensation, retention, planning, and performance measurement
- Partner with Data, Engineering, IT, Finance, and GTM stakeholders on requirements and technical roadmaps
- Lead GTM compensation strategy, planning, modeling, analytics, quota, and incentive strategy
- Serve as a strategic partner to GTM, Finance, Data, IT, and executive leaders
- Lead cross-functional strategic initiatives from problem definition through implementation
- Lead and develop a multidisciplinary organization spanning strategy, planning, analytics, data strategy, and compensation
- Coach managers and individual contributors and evolve team capabilities, processes, and operating model
Requirements
What you’ll need- 12+ years of experience in GTM strategy, business operations, revenue operations, planning, analytics, data strategy, or related functions, preferably within B2B SaaS
- 5+ years of people leadership experience, including leading managers and/or senior individual contributors
- Proven experience leading GTM planning, forecasting, target setting, capacity planning, and performance management
- Strong understanding of GTM analytics, SaaS metrics, customer lifecycle performance, and executive decision support
- Experience with GTM data strategy, metric governance, data definitions, and modern data ecosystems
- Experience with compensation strategy, quota planning, incentive design, compensation analytics, or related planning disciplines
- Ability to structure ambiguous business problems and translate complex information into actionable recommendations
- Strong systems thinking across CRM, data warehouse, BI, planning, and GTM execution environments
- Ability to influence senior stakeholders across Sales, Marketing, Customer Success, Finance, Data, IT, and other functions
- Strong leadership, communication, prioritization, and judgment
- Bachelor's degree or equivalent practical experience
- Must physically reside and work within the United States throughout employment
Benefits
Comp & perks- Bonus eligibility
- Robust suite of benefits (full list referenced on the website)
- Remote work from anywhere within the United States
- Occasional company events/travel