Articulate

Product Marketing

• Lead the end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management
• Translate company growth objectives into aligned GTM targets, resource plans, and execution strategies across functions, segments, regions, and products
• Establish and improve GTM operating rhythms, planning cycles, forecast reviews, executive business reviews, and performance-management processes
• Develop planning frameworks, governance models, and operating standards
• Evaluate GTM investment tradeoffs and recommend capacity, coverage, demand generation, retention, enablement, and other investments
• Define GTM performance measurement frameworks and lead analytics and insights
• Establish priorities for GTM analytics and translate complex performance into decision-ready recommendations
• Lead GTM data strategy and governance, including business logic, metric definitions, data standards, lineage, quality, and usage
• Oversee prioritization of GTM data initiatives and ensure governed data supports forecasting, pipeline management, compensation, retention, planning, and performance measurement
• Partner with Data, Engineering, IT, Finance, and GTM stakeholders on requirements and technical roadmaps
• Lead GTM compensation strategy, planning, modeling, analytics, quota, and incentive strategy
• Serve as a strategic partner to GTM, Finance, Data, IT, and executive leaders
• Lead cross-functional strategic initiatives from problem definition through implementation
• Lead and develop a multidisciplinary organization spanning strategy, planning, analytics, data strategy, and compensation
• Coach managers and individual contributors and evolve team capabilities, processes, and operating model

Director, GTM Strategy, Planning & Analytics