Senior Core Product Marketing Manager

Articulate

. Own the go-to-market plan against the revenue goal for one or more Articulate products .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $129,900 - $172,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy, product marketing, and revenue generation within B2B SaaS environments. Proficient in shaping pricing, packaging, and monetization strategies while leveraging AI and cross-functional collaboration to drive successful product launches and customer engagement.

Highest-signal resume keywords

Go-To-Market StrategyProduct Marketing ExperiencePricing And Packaging StrategyAI ProficiencyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market PlanningFunnel MetricsPricing StrategyMonetization ModelsDashboard CreationMarket ResearchCampaign DevelopmentCustomer InsightsE-Learning Tools

Soft Skills

StorytellingStrategic Decision-MakingAdaptabilityCoachingCollaboration

Tools & Technologies

Articulate 360AI WorkflowsSales Enablement ToolsCompetitive Analysis ToolsMarketing Automation Platforms

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

B2B SaaSRevenue GoalsEcosystem PartnershipsIntegrationReseller Partnerships

About the role

Key responsibilities & impact

Own the go-to-market plan against the revenue goal for one or more Articulate products
Work with Sales and Ops on targets and decide what to scale, fix, pause, or stop based on results
Shape pricing, packaging, and monetization strategy and carry recommendations through cross-functional decisions
Build and maintain positioning, messaging, competitive context, skills, and workflows for the PMM team and its AI agents
Own the product funnel from first touch through conversion and expansion
Shape dashboards and metrics and turn insights into GTM strategy and execution
Own field messaging, FAQs, web content, and live enablement for Sales, Customer Success, and reseller partners
Build positioning, value propositions, and differentiated messaging for the full buying committee
Develop customer, segment, and target-account insights using research, usage data, and buying signals
Build launch and campaign foundations for Growth, Content, and Sales
Collaborate with Product and Engineering on the roadmap, pricing, and packaging
Work with Sales, Customer Success, Legal, and Marketing leadership on cross-team commercial strategy
Adapt GTM for ecosystem, integration, and reseller partners, including positioning, co-marketing, enablement, and shared account plans
Create AI workflows and agents and contribute to shared team context, skills, and agents
Decide what to do personally, delegate, or automate
Create internal and field assets, track competitors and market trends, and support events

Requirements

What you’ll need

8+ years of product marketing experience, preferably in B2B SaaS
Track record of owning a GTM plan against a revenue goal or other commercial outcome
Experience shaping pricing, packaging, and monetization, ideally including usage-based or credit-based models
Hands-on AI proficiency
Excellent storytelling and ability to turn complex or technical ideas into a clear narrative
Experience owning a funnel and using funnel metrics and dashboards
Experience building a launch or GTM framework from a blank page
Ability to operate in ambiguity and execute across adjacent areas such as Growth, Ops, and Sales
Experience with ecosystem, integration, or reseller partnerships, ideally as a revenue channel
Proven ability to make strategic recommendations to senior leaders and reach a decision
Strong cross-functional collaboration across product, sales, customer success, growth, operations, legal, and partners
Experience raising the bar for peers through templates, standards, or coaching
Bachelor's degree or equivalent experience
MBA preferred
Nice to have: experience with e-learning creation or delivery tools, including Articulate 360

Benefits

Comp & perks

Bonus-eligible compensation
Robust suite of benefits (specific benefits not listed)
Remote work from anywhere within the United States
Occasional travel for company events may be required