Media Buyer, Performance Analyst

ARVO

. Own day-to-day Meta performance across South African and global accounts .

Posted 10/6/2026full-timeCape Town • South AfricaMid-LevelSenior💰 ZAR 500,000 - ZAR 850,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Meta Ads for DTC e-commerce, with a strong focus on performance analysis, budget management, and creative testing. Proficient in leveraging data insights and AI tools to optimize campaign strategies across multiple markets.

Highest-signal resume keywords

Meta Ads ExperiencePaid-Media Budget ManagementAttribution and Tracking FundamentalsAI FluencyData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta Campaign StructuresAd FunnelsCreative TestingPerformance AnalysisConversion Rate OptimizationData Accuracy ImprovementAutomated ReportingAnomaly DetectionBudget Scaling DecisionsDTC E-Commerce Strategy

Soft Skills

Analytical AbilityProactive ApproachClear CommunicationDetail-OrientedCuriosity

Tools & Technologies

Meta Ads ManagerShopifyAnalytics PlatformsReporting DashboardsGoogle AdsAPIsAI ToolsWorkflow Automation

Industry Keywords

DTC E-CommercePerformance MetricsCPAMERAOVCreative StrategyCommercial TargetsInternational Markets

About the role

Key responsibilities & impact

Own day-to-day Meta performance across South African and global accounts
Decide when to scale, hold, reduce or restructure spend within agreed CPA, NCPA, MER and contribution targets
Manage spend across multiple product CBOs and markets
Evaluate ad roles within CBOs and the wider customer journey
Cut underperforming or fatigued ads and graduate proven creative-test winners into scaling campaigns
Improve account structure, efficiency and scaling strategy while staying ahead of Meta platform changes
Monitor DTC performance across spend, revenue, contribution, MER, NCPA, conversion rate, AOV, traffic and product mix
Diagnose performance changes across media, creative, landing pages, offers, seasonality, tracking and product mix
Turn data into clear insights and raise risks proactively
Improve data accuracy, attribution and reporting across markets, products and channels with the data partner
Identify tracking, attribution and data discrepancies
Build automated monitoring and alerts for unusual performance changes
Use AI for recurring analysis, anomaly detection and reporting
Identify winning, declining and fatigued creatives and share insights with Creative Strategists
Ensure creative tests receive appropriate spend and data
Participate in Creative Sprints and feed learnings into the creative testing system
Oversee outsourced paid-media channels, including Google Ads, against commercial targets
Share learnings across Meta, Google and other channels
Help evaluate new paid-media platforms

Requirements

What you’ll need

3+ years of hands-on Meta Ads experience in DTC e-commerce
Experience managing meaningful paid-media budgets and making independent scaling decisions
Strong understanding of Meta campaign structures, ad funnels and creative testing
Commercial understanding of how media spend, CPA, MER, conversion rate, AOV, contribution and profitability connect
Strong analytical ability and curiosity about why performance changes
Confidence across Shopify, Meta Ads Manager, analytics platforms and reporting dashboards
Solid grasp of attribution and tracking fundamentals
AI fluency, including use of AI tools, automation or agents in workflow
Structured, detail-oriented and proactive approach
Clear communication with creative and commercial teams
Managing Meta across multiple international markets is a strong advantage
Experience with high-spend DTC brands is a strong advantage
Familiarity with Google Ads is a strong advantage
Data visualisation, automated reporting, APIs, AI agents or workflow automation are strong advantages

Benefits

Comp & perks

Real influence: work directly with senior leadership and shape how the marketing budget is deployed
Serious scale: run Meta for an 8-figure USD international DTC brand building toward 9-figure revenue
A strong team: two experienced Creative Strategists and a strong in-house marketing team
Build something modern: help create a performance function that combines media buying, commercial analysis, data, automation and AI
Real ownership: autonomy from day one in a fast-moving, globally ambitious business
Earning potential: meaningful performance-based incentives tied to measurable results
Flexible hybrid working from Workshop17 Newlands