Digital Marketing Operations Specialist

Arxada

. Execute digital marketing campaigns, landing pages, forms, email nurtures, and automation workflows using HubSpot or similar platforms .

Posted 11/10/2026full-timeRemote • New Jersey • United States, Costa RicaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing digital marketing campaigns, managing lead generation processes, and optimizing marketing automation workflows. Proficient in utilizing HubSpot and other marketing platforms to enhance campaign performance and analytics.

Highest-signal resume keywords

HubSpot ProficiencyB2B Marketing ExperienceLead ManagementCampaign ReportingGoogle Ads Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing CampaignsLead ScoringAudience SegmentationCRM IntegrationCampaign Performance ReportingWeb Content Management SystemsMarketing Automation WorkflowsAnalyticsEmail NurturesDatabase Management

Soft Skills

Analytical SkillsCollaboration

Tools & Technologies

HubSpotMarketoEloquaPardotGoogle AdsWordPressAdobe Experience ManagerAI-Powered Marketing Tools

Certifications & Qualifications

HubSpot CertificationGoogle Ads CertificationGoogle Analytics Certification

Industry Keywords

B2B MarketingLead GenerationCampaign OptimizationEvent PromotionMarketing Performance Metrics

Tech Stack

Tools & technologies

AEMWordPress

About the role

Key responsibilities & impact

Execute digital marketing campaigns, landing pages, forms, email nurtures, and automation workflows using HubSpot or similar platforms
Manage lead routing, lead scoring, audience segmentation, and CRM integration processes
Support webinar, trade show, and event promotion activities
Coordinate post-event lead follow-up
Maintain and improve database quality, contact lists, and campaign tracking
Build and maintain campaign performance reports and dashboards
Monitor and optimize Google Ads and digital marketing activities
Collaborate with Sales and Marketing teams to improve lead generation and conversion
Execute and optimize lead generation programs and marketing automation workflows across global markets

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field
3+ years of experience in B2B marketing
Hands-on experience with HubSpot, Marketo, Eloqua, Pardot, or similar platforms
Experience executing campaigns rather than only managing agencies
Familiarity with AI-powered marketing tools and their application to content, automation, campaign optimization, and analytics is preferred
Experience with lead management, CRM integration, and campaign reporting
Strong analytical skills and familiarity with marketing performance metrics
Experience with web content management systems (CMS), including WordPress; experience with Adobe Experience Manager (AEM) is preferred
Professional certifications in HubSpot and/or Google Ads are a strong plus
Certifications in Google Analytics or other relevant marketing automation platforms are also valued
Fluent English is required; German is preferred

Benefits

Comp & perks

Equal opportunity employer
Diverse and inclusive workplace
Opportunity to work remotely when based in the United States
Opportunity to work in a global company serving customers in more than 100 countries