Senior Vice President, Marketing – Retirement, Investment & Wealth Solutions

Ascensus

. Define marketing strategy with clear OKRs aligned to multi-year business growth plans, market/client segmentation, customer behavior, and competitive landscape .

Posted 10/15/2026full-timeRemote • United StatesSenior💰 $300,000 - $325,000 per yearWebsite

About the role

Key responsibilities & impact

Define marketing strategy with clear OKRs aligned to multi-year business growth plans, market/client segmentation, customer behavior, and competitive landscape
Direct execution and measurement of go-to-market programs, campaigns, product demos/technology showcases, and selling systems
Support sales growth and client retention by marketing key offerings, expanding qualified lead volume, and improving lead-to-opportunity rate, win rate, and new saver revenue
Improve brand familiarity and differentiation through storytelling across sales enablement, web, PR, social media, thought leadership, partnerships, and events
Develop messaging connecting products and services to Ascensus’ value proposition
Own corporate client and advisor events strategy with commercial targets for major events
Use data and analytics to improve segmentation, campaign targeting, and message personalization
Own commercial targets and results for marketing programs and evaluate their financial and commercial benefits with Insights & Analytics
Utilize marketing technology, data, AI, experimentation, and client experience measurement to optimize marketing initiatives
Drive AI adoption across the Retirement marketing team and re-engineer and standardize workflows with Marketing Operations
Influence cross-functional resources, gain stakeholder buy-in, and drive commercial results
Build relationships with Sales teams and incorporate client needs into marketing programs and messaging
Inspire and develop the Marketing team through transparent communications, inclusion, clear goals, empowerment, and shared vision
Ensure confidential data is properly handled and protected
Ensure Retirement marketing completes required compliance review and approval
Manage brand and reputational risk with Corporate Communications and Compliance
Lead with Ascensus’ Core Values of People Matter, Quality First, and Integrity Always®

Requirements

What you’ll need

Minimum of 15-years related experience in B2B financial services, Retirement and/or investment marketing
Strong defined contribution/retirement and investments experience spanning advisor, third-party administrators, plan sponsor, and participant audiences strongly preferred
Proven track record of marketing programs that delivered documented sales, pipeline and revenue growth in financial services
Strong analytics orientation
Experience positioning and elevating top-tier financial services brands through consistent messaging across marketing and communications channels
Superior content and communications skills
Proven ability to use marketing and UX to drive participant engagement, digital adoption and better saver outcomes
Proven success managing complex projects, influencing others and working successfully in a fast-paced environment
Effective decision-making, problem-solving and follow-through skills
Proven experience using AI across marketing functions including content creation, design, project management and insights generation
Ability to recruit, develop and manage high-performing teams
Ability to make decisions in challenging or ambiguous circumstances and adapt to emerging priorities
Ability to build positive, effective relationships across business, service, technology, product and Marketing, Analytics & UX
Four-year college degree in marketing/communications or related field
Masters degree highly desired

Benefits

Comp & perks

401(k) match
Medical insurance
Dental insurance
Vision insurance
Paid time off