Email Marketing Specialist

ASCERA

. Take ownership of the email marketing function, partnering with leadership to set goals tied to demand generation and pipeline .

Posted 10/3/2026full-timeSt. Petersburg • Florida • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing strategy, including campaign creation, audience segmentation, and performance analysis. Proficient in using marketing automation tools to optimize workflows and enhance engagement with B2B buyers in regulated industries.

Highest-signal resume keywords

Email Campaign CreationAudience SegmentationMarketing Automation (HubSpot, Marketo, Pardot)Email Compliance and DeliverabilityData Analysis and KPI Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign ExecutionA/B TestingContent Writing and EditingLead Nurture StrategyData Hygiene ManagementEmail ReportingSegmentation StrategiesAutomated WorkflowsList Management

Soft Skills

Attention to DetailClear Communication

Tools & Technologies

SalesforceZoomInfoHubSpotMarketoPardotSplunkMicrosoft Sentinel SIEMCrowdStrike NextGen SIEMGoogle SecOpsRapid7

Industry Keywords

B2B MarketingRisk ManagementComplianceCybersecurityAI GovernanceSecurity OperationsEmail DeliverabilityEmail Marketing Best PracticesLead GenerationPipeline Management

Tech Stack

Tools & technologies

Splunk

About the role

Key responsibilities & impact

Take ownership of the email marketing function, partnering with leadership to set goals tied to demand generation and pipeline
Build and maintain the email marketing calendar, aligning sends with product launches, events, webinars, and sales priorities
Develop segmentation and cadence strategies for prospects, customers, and partners
Plan, build, and send newsletters, promotional sends, event invitations, and product announcements
Coordinate with content creators and project manage the flow of content into the email program
Write and edit email copy and subject lines for security, risk, and compliance leaders
Run QA on every send, including content, links, PDFs, rendering across devices, and personalization fields
Design, build, and optimize automated workflows, including lead nurture tracks, onboarding sequences, and re-engagement campaigns
Work with sales to align email touches with the sales process and lead handoff
Build targeted prospect lists using Salesforce and ZoomInfo and manage list growth strategies
Manage the contact database, including segmentation, data hygiene, suppression, and unsubscribes
Monitor bounces, spam complaints, and SPF, DKIM, and DMARC authentication to protect sender reputation and inbox placement
Run A/B tests on subject lines, content, calls to action, and send times
Own weekly reporting on open, click, conversion, and unsubscribe rates
Report monthly and quarterly on email's contribution to leads, pipeline, and revenue
Recommend improvements to email systems, processes, and tools
Support other tasks needed for the team's success

Requirements

What you’ll need

2+ years of hands-on email marketing experience
Proven experience in email campaign creation and execution for technical or regulated B2B buyers, such as security, risk, compliance, and IT leaders
Experience running email campaigns from planning through execution and reporting, and a desire to own the full program
Ability to segment audiences and tailor messaging across SP6's markets: AI governance, risk, and compliance; AI security; AI system resiliency; security operations (SIEM); and cyber risk and compliance
Hands-on experience with HubSpot or a similar marketing automation platform, such as Marketo or Pardot
Experience with automation, workflows, segmentation, and nurture strategy
Working knowledge of deliverability, list management, and email compliance
Comfort with data: you track KPIs, run tests, and turn results into recommendations
Clear, concise writing and strong attention to detail
Experience and knowledge with Splunk, Microsoft Sentinel SIEM, CrowdStrike NextGen SIEM, Google SecOps, Rapid7, Exabeam, IBM QRadar, Palo Alto Cortex, SentinelOne, Dynatrace (Observability), or GRC solutions is a plus

Benefits

Comp & perks

Competitive salary
Quarterly Bonus plan
Long-term incentive bonus plan also known as a company stock plan
100% employer-paid health insurance (Gold rated plan)
401(k) with company match
28 days annual paid time off (4 weeks Paid Time Off + Holidays)
The chance to lead a team in a high-growth market
Your contributions are felt and recognized at our growing company