ASCERA

Email Marketing Manager

• Take ownership of the email marketing function, partnering with leadership to set goals tied to demand generation and pipeline
• Build and maintain the email marketing calendar, aligning sends with product launches, events, webinars, and sales priorities
• Develop segmentation and cadence strategies for prospects, customers, and partners
• Plan, build, and send newsletters, promotional sends, event invitations, and product announcements
• Coordinate with content creators and project manage the flow of content into the email program
• Write and edit email copy and subject lines for security, risk, and compliance leaders
• Run QA on every send, including content, links, PDFs, rendering across devices, and personalization fields
• Design, build, and optimize automated workflows, including lead nurture tracks, onboarding sequences, and re-engagement campaigns
• Work with sales to align email touches with the sales process and lead handoff
• Build targeted prospect lists using Salesforce and ZoomInfo and manage list growth strategies
• Manage the contact database, including segmentation, data hygiene, suppression, and unsubscribes
• Monitor bounces, spam complaints, and SPF, DKIM, and DMARC authentication to protect sender reputation and inbox placement
• Run A/B tests on subject lines, content, calls to action, and send times
• Own weekly reporting on open, click, conversion, and unsubscribe rates
• Report monthly and quarterly on email's contribution to leads, pipeline, and revenue
• Recommend improvements to email systems, processes, and tools
• Support other tasks needed for the team's success

Email Marketing Specialist

Marketing

• Interview technical subject matter experts and transform complex technical discussions into engaging, business-focused content
• Write and edit blog posts, white papers, case studies, customer success stories, marketing collateral, website content, and email campaigns
• Use AI tools to improve content quality and accelerate content creation while maintaining accuracy and brand voice
• Plan, build, and send email campaigns, newsletters, invitations, event promotions, and content promotions
• Build and maintain automated nurture workflows in HubSpot or similar platforms
• Segment contact lists and run A/B tests to improve email performance
• Maintain list hygiene and deliverability, including bounces, unsubscribes, and sender reputation
• Maintain email and broader marketing calendars
• Report on email performance and connect results to leads, SQLs, and revenue
• Maintain company websites using WordPress/Elementor, including backend work and page creation/editing
• Coordinate webinar logistics and content
• Manage LinkedIn and support broader social media efforts
• Support brand messaging and messaging strategy
• Coordinate concurrent initiatives, deadlines, and cross-functional work with sales, consultants, and leadership
• Track project progress, organize marketing assets, and ensure deliverables ship on time
• Build and maintain reporting dashboards and report on lead-generation metrics and revenue impact
• Manage marketing automation workflows and administration
• Route qualified leads to sales and coordinate cross-channel communication with sales representatives
• Manage marketing technology administration, vendors, approvals, access, and super-admin responsibilities
• Manage event and booth logistics, including research, registration, payments, swag, packing, travel, and on-site coordination
• Create graphics and visual assets using Canva or similar tools
• Update resumes, presentations, and marketing documents
• Ensure consistent branding across marketing materials
• Proactively identify gaps, collaborate with marketing teammates, manage multiple priorities, and adapt to shifting demands

Marketing Generalist

Sales

• Build and lead the sales organization for SP6’s AI Security and AI Compliance service and software practices
• Deliver ambitious growth targets in high-growth markets
• Lead a 14-person sales team, including sales and sales leadership, with planned growth
• Own new-business and expansion revenue targets across software resale, services, and recurring revenue
• Lead direct sales, channel sales, sales engineering, and a potential SDR/BDR team
• Manage margin and revenue mix across Closed Won business
• Recruit, hire, train, retain, and develop account executives, sales engineers/solution architects, and sales development representatives
• Establish sales enablement and develop the internal talent pipeline
• Define sales process, methodology, performance management, quotas, territories, and forecasting
• Design sales compensation plans, including incentives for services attach and multi-year deals
• Own pipeline health, deal stages, win rates, sales-cycle length, CRM data, deal reviews, and forecast calls
• Collaborate with marketing on lead definitions, handoffs, sourced pipeline, and revenue planning
• Manage software-vendor relationships including Microsoft, CrowdStrike, Splunk, and others
• Drive co-selling, marketplace listings, proof-of-concept funding, and market development fund usage
• Oversee strategic account plans, executive relationships, renewals, land-and-expand growth, and multi-year relationships
• Coordinate with delivery leaders to ensure profitable, deliverable sales
• Own the marketing and demand-generation team and function
• Establish marketing pipeline and revenue targets and allocate the marketing budget
• Drive marketing accountability for sourced pipeline, conversion rates, customer acquisition cost, and return on marketing spend

Email Marketing Specialist

Marketing Generalist

VP of Sales