Marketing Generalist

ASCERA

. Interview technical subject matter experts and transform complex technical discussions into engaging, business-focused content .

Posted 10/3/2026full-timeSt. Petersburg • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a strong focus on email lead generation, content marketing, and event management. Proficient in utilizing marketing automation tools like HubSpot and creating engaging content for diverse platforms.

Highest-signal resume keywords

B2B Marketing ExperienceEmail Lead GenerationContent Marketing SkillsHubSpot ExperienceEvent Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingEmail Campaign ManagementLead RoutingWebsite Content UpdatingGraphic Design Using CanvaMarketing AnalyticsSEO KnowledgeHTML EditingA/B TestingDemand Generation

Soft Skills

Highly OrganizedDetail-OrientedSelf-MotivatedStrong Time ManagementProject Coordination

Tools & Technologies

HubSpotSalesforceWordPressElementorAsanaZoomInfoCanvaAI Platforms

Industry Keywords

B2B MarketingLead GenerationTechnical AudiencesEvent CoordinationSocial Media Execution

Tech Stack

Tools & technologies

Cyber SecurityWordPress

About the role

Key responsibilities & impact

Interview technical subject matter experts and transform complex technical discussions into engaging, business-focused content
Write and edit blog posts, white papers, case studies, customer success stories, marketing collateral, website content, and email campaigns
Use AI tools to improve content quality and accelerate content creation while maintaining accuracy and brand voice
Plan, build, and send email campaigns, newsletters, invitations, event promotions, and content promotions
Build and maintain automated nurture workflows in HubSpot or similar platforms
Segment contact lists and run A/B tests to improve email performance
Maintain list hygiene and deliverability, including bounces, unsubscribes, and sender reputation
Maintain email and broader marketing calendars
Report on email performance and connect results to leads, SQLs, and revenue
Maintain company websites using WordPress/Elementor, including backend work and page creation/editing
Coordinate webinar logistics and content
Manage LinkedIn and support broader social media efforts
Support brand messaging and messaging strategy
Coordinate concurrent initiatives, deadlines, and cross-functional work with sales, consultants, and leadership
Track project progress, organize marketing assets, and ensure deliverables ship on time
Build and maintain reporting dashboards and report on lead-generation metrics and revenue impact
Manage marketing automation workflows and administration
Route qualified leads to sales and coordinate cross-channel communication with sales representatives
Manage marketing technology administration, vendors, approvals, access, and super-admin responsibilities
Manage event and booth logistics, including research, registration, payments, swag, packing, travel, and on-site coordination
Create graphics and visual assets using Canva or similar tools
Update resumes, presentations, and marketing documents
Ensure consistent branding across marketing materials
Proactively identify gaps, collaborate with marketing teammates, manage multiple priorities, and adapt to shifting demands

Requirements

What you’ll need

3+ years of B2B marketing experience
Demonstrated ability to leverage email as a lead generation channel that drives Sales Qualified Leads (SQLs) and revenue
Content marketing and writing skills, including blog posts, white papers, case studies, use cases, success stories, and customer interviews
End-to-end event marketing experience, including event research, registration, booth payments, swag inventory, packing, travel coordination, and on-site execution
Comfort with travel is required
Social media execution, specifically LinkedIn posting and content ideation
HubSpot experience or familiarity with marketing automation platforms
Strong Canva design skills and ability to create polished graphics independently
Marketing operations and administrative skills, including list hygiene, lead routing, vendor management, and tool administration
Ability to adapt and pivot quickly, handle multiple priorities, accept executive feedback, and work under pressure
Demand generation mindset focused on pipeline and revenue
Ability to market to technical/compliance audiences
Experience updating website content
Highly organized, detail-oriented, self-motivated, and able to work independently
Strong time management and project coordination skills
Preferred: experience in technology, IT services, cybersecurity, SaaS, or professional services
Preferred: experience interviewing technical SMEs
Preferred: AI proficiency, particularly Claude or similar AI platforms
Preferred: SEO and AI Engine Optimization (AEO) knowledge
Preferred: product marketing experience
Preferred: marketing analytics, reporting, and ROI analysis experience
Preferred: partner marketing experience
Preferred: advanced HubSpot automation experience
Preferred familiarity with HubSpot, Salesloft, Asana, Salesforce, WordPress with Elementor, Microsoft Suite, and ZoomInfo
Preferred: webinar coordination experience
Preferred: basic HTML or website editing experience

Benefits

Comp & perks

Competitive salary
Quarterly Bonus plan
Comprehensive medical, dental, and vision plans
401(k) with company match
30 days annual paid time off
Significant Training and Development and Certification attainment
Opportunity for long-term career advancement
The chance to lead a team in a high-growth markets
Contributions felt and recognized at the growing company