Junior Lifecycle Marketing Manager

Ashbury College

. Develop and deliver targeted, data-driven marketing activity across the customer journey .

Posted 10/6/2026full-timeRemote • United KingdomJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing and Lifecycle Marketing, with a strong focus on developing and optimizing automated customer journeys and lead nurture programs. Proficient in using HubSpot and analyzing campaign performance to drive engagement and conversion.

Highest-signal resume keywords

B2B MarketingLifecycle MarketingHubSpot CRMLead ScoringAccount-Based Marketing (ABM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationEmail Nurture CampaignsData AnalysisA/B TestingSegmentationCustomer Journey MappingLead QualificationCampaign OptimizationROI AnalysisWorkflow Automation

Soft Skills

CollaborationCommunicationProblem-SolvingStrategic ThinkingAdaptability

Tools & Technologies

Google AnalyticsGoogle Search ConsoleHubSpot WorkflowsCRM PlatformsMarketing Dashboards

Industry Keywords

Demand GenerationMQLSQLCustomer EngagementProfessional Services

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and deliver targeted, data-driven marketing activity across the customer journey
Manage and optimise lifecycle campaigns
Implement HubSpot workflows, lead scoring, nurture programmes and Marketing-to-Sales conversion within an ABM environment
Plan, build, execute and optimise lifecycle marketing programmes
Design and build behaviour-led, segmented customer journeys across email, website, social media, events, webinars and other relevant channels
Develop automated customer journeys and nurture programmes tailored to audience needs, behaviours and lifecycle stage
Create triggered customer and prospect communications based on engagement, intent and lifecycle status
Collaborate with internal teams and stakeholders to develop and deploy relevant content and campaign assets
Develop and manage lead nurture programmes to educate prospects, build engagement and drive sales readiness
Refine and optimise lead scoring, qualification and lifecycle criteria with Marketing and Sales
Monitor engagement and intent signals to identify MQL opportunities and manage the Marketing-to-Sales handover
Optimise nurture programmes to move prospects through the sales funnel efficiently
Monitor lifecycle performance and optimise campaign effectiveness and ROI
Develop reports and dashboards tracking lead progression, conversion rates and campaign effectiveness
Analyse customer and campaign data to identify trends and optimisation opportunities
Conduct A/B testing across messaging, content, audiences and customer journeys
Own and maintain the HubSpot CRM platform to ensure data integrity, usability and accuracy of real-time information
Identify opportunities to improve workflow automation, personalisation and segmentation
Report to the Head of Marketing and support delivery of the Ashbury marketing strategy

Requirements

What you’ll need

4-5 years of experience in B2B Marketing, Lifecycle Marketing, Demand Generation, CRM and/or Marketing Automation
Extensive hands-on experience using HubSpot or a comparable marketing automation/CRM platform and Google Analytics/Search Console
Strong understanding and experience in building and managing email nurture campaigns, automated workflows and customer journeys
Practical and operational exposure to lead scoring, segmentation and lifecycle stages
Familiarity managing the Marketing-to-Sales handover, including MQL qualification, lead allocation and follow-up processes
Experience analysing campaign performance and using data to optimise engagement, conversion and ROI
Demonstrable know-how and experience working across multiple marketing channels, such as email, website, social, webinars and events
Experience supporting or delivering Account-Based Marketing (ABM) campaigns
Practical experience using intent data or website visitor intelligence to identify and prioritise prospects
Experience in a B2B, professional services or complex sales environment
Strong theoretical understanding of the full B2B funnel from awareness → engagement → MQL → SQL → opportunity → customer and experience in practical application(s)

Benefits

Comp & perks

Home-based role
25 days annual leave plus public holidays as standard
Additional annual leave with length of service
Option to buy additional annual leave
Charity days and time off to support your favourite charity
Payroll Charity giving scheme
Cycle to Work scheme and much more!