AI Outbound Marketing Manager

Ashby

. Develop iterative experimentation sprints to improve existing outbound campaigns .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSenior💰 $120,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and outbound marketing, with a strong focus on optimizing cold email and LinkedIn sequences. Proficient in analyzing campaign performance data and utilizing AI for copywriting and productivity enhancements.

Highest-signal resume keywords

Demand GenerationCold Email Sequence OptimizationCampaign Performance AnalysisSales Engagement ToolsAI Utilization for Copywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Outbound MarketingCopywritingConversion OptimizationData AnalysisCampaign Redesign

Soft Skills

Customer ObsessionAdaptabilityCreativity

Tools & Technologies

Sales Engagement ToolsAI Tools

Industry Keywords

B2B SaaSLifecycle MarketingGrowth MarketingPerformance Data

About the role

Key responsibilities & impact

Develop iterative experimentation sprints to improve existing outbound campaigns
Optimize messaging, timing, and contact targeting
Co-own email and LinkedIn sequences with the Program Manager
Refresh sequences, develop new angles, and prevent campaign fatigue
Diagnose underperforming sequences and optimize copy and conversion
Own and tune the Twain prompt library for personalized AI-generated copy
Own QA and performance analysis for automated outbound motion
Redesign campaigns based on performance data and first-principles analysis
Partner with Sales Managers, Product Marketing, and Content to integrate proof points, launches, and data into sequences
Co-own physical program touches including ICP-tailored gifting, event invitations, and user group meetups
Raise performance across campaigns and institutionalize learnings

Requirements

What you’ll need

Experience in demand generation, growth, lifecycle, or outbound marketing at a B2B SaaS company, personally writing and optimizing cold sequences; or multiple years in outbound sales, starting as a BDR/SDR
Personally written cold email and/or LinkedIn sequences and been measured on their performance
Experience with a sequencing or sales engagement tool such as Instantly, Smartlead, HeyReach, or similar
Ability to read campaign performance data independently
Ability to use AI for research, drafting, performance-data analysis, or building productivity tools
Strong opinions about effective copy and willingness to test unconventional approaches
Experience running cold outbound sequences via email or LinkedIn
Ability to learn new tools quickly
Copy and customer obsession
Fluency in campaign performance data and conversion optimization
Focus on pipeline rather than MQLs
No requirement for a specific educational credential is stated

Benefits

Comp & perks

Equity
10-year exercise window for stock options
Unlimited PTO with four weeks recommended per year
Twelve weeks of fully paid family leave in the US
Generous equipment, software, and office furniture budget
$100/month education budget
Conferences covered with manager approval
US health insurance for employees and dependents with all premiums covered
401k match
Opportunity to work with a talented and passionate team