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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market planning and execution, with a strong ability to create compelling product messaging and materials. Proficient in collaborating with cross-functional teams to drive product launches and maintain high release velocity.
Highest-signal resume keywords
Go-To-Market PlanningProduct MessagingFeature Video ProductionCross-Functional CollaborationSolutions Engineering
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningContent CreationFeature WalkthroughsDemo DevelopmentSystems BuildingTechnical WritingProject ManagementAttention to DetailAI UtilizationAutomation
Soft Skills
Clear CommunicationOrganizational SkillsAdaptabilityCollaborationCustomer Engagement
Industry Keywords
Product MarketingRelease ManagementCustomer SuccessSolutions EngineeringProduct Development
About the role
Key responsibilities & impact- Own go-to-market planning and execution for feature releases across multiple product lines
- Work with Product Managers to shape value propositions, messaging, and demo strategies
- Produce polished feature videos for social media, the website, and other marketing channels
- Create blog posts, one-pagers, demo videos, internal launch documents, and enablement materials
- Turn features into clear customer value through videos, product walkthroughs, and explanatory content
- Partner with other product marketers on larger and bundled launches
- Serve as a product expert and resource for feature functionality and market positioning
- Coordinate release promotion with Solutions Engineering, RevOps, Sales, Customer Success, and Support
- Maintain initiatives that keep the team informed about product changes, including the customer product updates newsletter
- Leverage AI, automation, and scalable systems to maintain high release velocity
- Collaborate with customers on product materials and launches
- Manage multiple concurrent releases across multiple product lines
Requirements
What you’ll need- Strong product instincts
- Clear writing
- Bias for building systems that scale
- Ability to clearly explain how new features or products benefit prospects and customers
- Ability to work closely with Product and Engineering and translate product specifications into materials, messaging, and demos
- Experience or capability aligned with solutions engineering, early-stage account executive work, product-minded technical building, or go-to-market specialization
- Highly organized, able to manage multiple releases, owners, and deadlines
- Exceptional attention to detail
- Ability to switch between products and contexts quickly
- Ability to explain complex features in plain language
- Ability to shape effective demos and walkthroughs
- Comfortable owning copy and collaborating with design teams
- Experience working with technical and product teams
- Ability to apply playbooks, first-principles thinking, and build from scratch with limited direction
Benefits
Comp & perks- Equity
- 10-year stock option exercise window
- Unlimited PTO with a strong culture of actually taking time off
- 12 weeks of fully paid family leave (US)
- Generous budget for equipment, software, and office setup
- $100/month learning budget
- Conferences covered with manager approval
- Top-tier health insurance for US employees with 100% premium covered